These are the results for your search "marketing"
79 Total Result Found
Courses
11 Results foundExecutive Education
To excel in international business, you need a thorough understanding of different markets and good communication skills. This marketing programme will see you examining case studies. This will sharpen your critical thinking and analytical skills while exposing you to new ideas.
Executive Education
To excel in international business, you need a thorough understanding of different markets and good communication skills. "This marketing programme includes examining case studies, helping you to sharpen your critical thinking and analytical skills while exposing you to new ideas".
Study Online
Marketing design involves the integration of the marketing mix, marketing analysis, and a number of innovation strategies.
Blog
39 Results foundOpinion & Features
How to be a good marketing executive
Read on to find out more about marketing and what the job role of a marketing executive entails.
Opinion & Features
A marketing degree is an undergraduate or postgraduate qualification that explores a wide range of topics, such as market research, marketing strategy, consumer behaviour, advertising, and public relations.
Education & Careers
Emails, tweets, product descriptions and landing pages can all be considered examples of marketing content. So let’s take a look at content marketing and when it should be used!
Education & Careers
Best Practices for Global Marketing
In a world of globalisation, multinational companies and online commercial business, global marketing has emerged as a crucial factor to expand brands at an international level.
Online Learning
Essential Skills for a Career in Digital Marketing
This article explores the role of a digital marketer, delves into the intricacies of digital marketing, including its definition and significance, identifies key digital marketing skills, and provides guidance on developing and applying these skills for a successful career.
Online Learning
What is the importance of strategic marketing in an organisation?
In the sea of data, how do organisations make their products truly stand out? Grabbing the attention of the masses is easier said than done these days, and this is why strategic marketing is becoming an increasingly popular as a tool in this respect. For an organisation, strategic marketing is now vital for sustaining itself in the long run. The focus of this blog is not just highlighting the importance of strategic marketing but also the factors to keep in mind while implementing it. Read on to find out how the strategic role of marketing can give any business a real boost in the marketplace.
Opinion & Features
How to Develop a Successful Marketing Strategy
Take a look at this article to get a clear idea of how to prepare a successful marketing strategy.
Online Learning
What is the role of strategic marketing in every organisation?
Let us begin to understand this topic by trying to understand what strategic marketing is.
Online Learning
Strategic Marketing Planning: Everything You Need to Know
This blog post will guide you through the essential steps of strategic marketing planning and discuss ways to create a winning marketing strategy for your business.
Opinion & Features
What can you do with a marketing degree?
Getting a marketing degree can open the door to many different career paths, as you’ll develop a broad and increasingly valuable set of skills. For example, a specialised online marketing degree will give you highly transferable skills, and a knowledge of marketing strategy is an extremely desirable trait in the vast majority of organisations.
Online Learning
What Is Strategic Marketing And Why Is It So Important?
In the recent few years, the term strategic marketing or otherwise known as a marketing strategy has become a buzzword among all types of companies that are looking to build on their competitive advantage. In this article we have tried to explain a few reasons that make the process of strategic marketing so critical to commercial success, and why it can be a great choice for next-generation business professionals, like you, to opt for a strategic marketing course in London.
Education & Careers
What should you know about Marketing Management?
If you are creative and have a knack for business, you should think about taking up a career in marketing management. It is an exciting and dynamic career option that has recently been gaining prominence. Read on to better understand what marketing management is all about.
Online Learning
How does digital marketing grow your business?
In this week’s LSBF blog we take a look at how digital marketing is an effective strategy for growing businesses in all areas of ecommerce, and some of the tips and tricks that will help you along the way.
Online Learning
Marketing practices that have become essential for every business
A business can only derive profits if it becomes a recognisable brand. Reaching out to the masses and building a connect with them is imperative for a brand’s success. After all, it is the customers that drive profitability to the business. Hence, marketing is the link that helps to establish a brand, and subsequently drives engagement. This blog puts the spotlight on the best marketing strategies and explores the various nuances involved.
Online Learning
The influence of promotions management in transforming the face of international marketing
When creating a worldwide marketing plan, it is important for every business to overcome the many challenges posed at a global level. Companies benefit from having the flexibility to adapt to changing local market trends, tastes, and needs. This is where promotions management comes in handy. As a unique branch of management, international businesses typically use a blend of promotional tools to create, maintain, and increase demand for goods and services worldwide.
Online Learning
Why is social media marketing considered important?
Have you been wondering what makes it possible for an ad, posted by a content creator, to reach billions of people within just a few seconds? If so, then It’s time to familiarise yourself with the term “social media marketing”, which is a superpower utilised by most advertising brands to attract a potential audience, helping them reduce costs in the process of gaining recognition.
Business & Economy
Grow Your Brand with Inbound Marketing Techniques
When was the last time an advertisement caught your attention? Was it a catchy line, a useful product you noticed on social media or a random commercial that popped up during a movie? For most reading this blog, the answer is likely the former. Content tailored to our interests manages to invoke our curiosity and as a result, we click on it. In marketing terms, this is known as generating traffic and is the basis for driving profitability.
Opinion & Features
How can social media marketing grow your business?
Social Media Marketing can help you grow your business - find out how.
Education & Careers
Financial services amongst the best-paid marketing jobs, shows research
The financial services sector is one of the best-paying sectors for junior marketing professionals, according to research from salary comparison website Emolument. Research showed that junior marketing professionals working for banks and financial services companies earn an average salary of £37,000 with a £2,000 bonus.
Online Learning
What is the Importance of Global Marketing?
This theory is even more applicable to today's world where most communication between businesses and customers is online.
Education & Careers
Benefits of Digital Marketing as a Career
From posted letters to instant messaging apps, the world has come a long way. The digital breeze has made everything, from shopping to reading, easily accessible.
Business & Economy
Mr Kipling: Still ‘Exceedingly Good’ at Marketing
Premier Foods has mocked suggestions that Mr Kipling will drop its “exceedingly good” strapline … …
Business & Economy
Why should you focus on consumer behaviour for targeted marketing?
Imagine standing at the supermarket, in front of the hair products aisle, and choosing a single shampoo from the dozens of varieties sitting there.
Online Learning
Adding real personality to your social media campaigns
In the marketing world, SEO and all things digital have become second nature. Many businesses even have a designated social media marketing manager, if not an entire team dedicated to communicating with current and potential clients online.
Opinion & Features
LSBF Alumni Interview: Christiaan Heemskerk
Christiaan Heemskerk graduated from LSBF in 2011 with a Master’s degree in Marketing. Using the knowledge gained from his time at LSBF of the most up-to-date theories in Digital Marketing, he secured his current position as Agency Acquisition Manager at Google European Headquarters in Dublin, Ireland. Studying at LSBF allowed Christiaan to not only gain valuable theoretical insight but also ensured attain practical implementation of course knowledge. The forward-looking nature of LSBF’s Marketing postgraduate programme gave him the upper hand he needed to outdo his competitors in the job market and step into his new role. Here’s an excerpt from our chat with Christiaan…
Education & Careers
Hiring spree planned by British bosses
According to recruiters, the bosses of a majority of British companies expect to hire more staff this year. Executives in the finance, accounting and marketing sectors are particularly interested in expanding their workforces in the next 12 months due to sustained economic growth.
Opinion & Features
LSBF Alumni Interview: Raunaq Zaidi
Raunaq Zaidi, an Indian student who graduated in 2011 with an MBA (UoW) in Marketing Management, came to London because of its cultural diversity. Studying in the uniquely multi-cultural environment of LSBF has fully prepared him for his job at the State Bank of India in London.
Entrepreneurs & Startups
Small businesses to invest more over next 12 months
Over 60 per cent of small businesses are planning to increase their spending over the next 12 months, according to research from eBay. The ecommerce company found that two-thirds of small businesses in the UK are expected to ramp up investment through 2016-17, with 45 per cent placing more focus on marketing.
Opinion & Features
Video: Great Minds series - LSBF interviews Kath Easthope, Managing Director of Bite Global
In a live interview with London School of Business and Finance (LSBF), Kath Easthope, Managing Director of Bite Global – an agency which delivers innovative marketing and communications solutions, spoke about how the industry’s landscape has become more exciting to be a part of. “I personally believe this is the most exciting time to be in communications,” she said. “The whole landscape we work in has changed […]It used to be that you created a client story and got coverage and were measured on the volume of coverage. But we are now competing with everyone.
Opinion & Features
Do you have what it takes to be a management consultant?
Management consulting is one of those professions everybody’s heard of, but few seem to really understand. Do you have what it takes? What’s the job? You’ll hear lots of jargon and buzzwords around management consulting, but in its purest form it’s a fairly simple role to understand. It involves conducting thorough analysis and assessing the processes and procedures in an organisation, before providing objective advice on everything from IT systems and supply chain management to human resources and marketing techniques. …
Business & Economy
Research reveals the highest-paid jobs in Scottish finance sector
A study carried out by Edinburgh-based recruitment company Core-Asset Consulting has revealed the highest-paid jobs in the finance sector in Scotland. The study showed a surge in the number of people employed in the finance sector in the country, with recruiters predicting further growth in 2016. Marketing-related roles and asset managers were found to have experienced the biggest surge. Core-Asset Consulting also reported a “recognisable shift in companies being prepared and willing to pay above the market rate, especially for difficult-to-fill roles.”
Education & Careers
UK employers working together to provide digital apprenticeships
Employers in the UK are working together to provide apprenticeships for young people under a new initiative called the Digital Apprenticeship Standards Steering Group. The group has already collaborated over the past few years to develop digital and tech apprenticeships for areas such as digital marketing, data analytics, and software development as part of the Government’s Trailblazer scheme.
Education & Careers
Sales has become an increasingly popular career path in the last five years. As per statistics released by statista.com, the number of sales and marketing related professionals in the UK has gone up from 852,000 in 2011 to 934,000 in 2017. Since sales as a career is picking pace, more and more students are opting to pursue sales management professionally. If you are interested in taking up sales as a career, here’s an insightful blog to help you decide.
Entrepreneurs & Startups
Budding entrepreneurs need hands-on experience, say Pro UK Consultants
Budding entrepreneurs need first-hand experience, according to marketing firm Pro UK Consultants. Whilst online entrepreneurship programs have grown in popularity and are a hit with employers, Pro UK Consultants voiced concerns that they may not add value to those looking to become an entrepreneur. The Birmingham-based company, which focuses on providing support for young entrepreneurs, stated that the only way in which budding entrepreneurs can fully understand the challenges of running a business is to experience it first-hand rather than studying an entrepreneurship course online.
Entrepreneurs & Startups
Prince Charles’ charity searching for ‘ambitious’ social entrepreneurs
Prince Charles’ Business in the Community charity is looking for ‘ambitious’ social entrepreneurs to take part in its annual programme. The charity is looking to support social enterprises by helping them to grow and create jobs in London and Northern England. The programme, which is backed by BP, Asda and Interserve, provides many opportunities for entrepreneurs, including free advice from expert business leaders on subjects such as marketing, strategy and branding. Entrants of the programme will also receive training and discounts on office rates.
Entrepreneurs & Startups
Record number of recruitment start-ups launched last year, figures show
A record number of recruitment start-ups were launched in 2016, according to figures obtained by Clearly PR & Marketing Communications under a Freedom of Information request from executive agency Companies House. According to the figures, 2016 saw a 13.7 per cent increase in the number of recruitment businesses, with 4,529 start-ups being registered between January and December.
Entrepreneurs & Startups
London entrepreneurs influenced by Brexit uncertainty, study shows
Research from tech firm Studio Graphene carried out in partnership with marketing and communications agency City Road Communications has shown that the uncertainty surrounding Brexit is influencing entrepreneurs in London, with the majority of early-stage companies choosing to remain in the city rather than relocating. The study surveyed more than 100 founders of London’s start-up businesses to find out how Brexit has impacted them.
Innovation & Technology
New cloud app launched for UK SMEs
Software company SAP has launched a new front-office solution to enable small UK businesses in the digital economy to run customer interactions more easily. SAP Anywhere will provide businesses with a wide range of digital tools for customer engagement, e-commerce, marketing, inventory management and business analytics. Businesses will be able to have access to the tools on computers and mobile devices.
Online Learning
‘A Diamond is Forever’ – just don’t bank on one.
This Valentine’s Day, those lucky enough to afford it will be exchanging diamond rings and jewellery as a token of their love and affection. However, purchasing diamonds isn’t actually a very sensible investment at all. One of the most successful advertising campaigns of the last 100 years has made the majority of us unaware that a diamond loses more than fifty percent of its value as soon as it leaves the jewellery store. So how did a four-word advertising slogan written by Frances Gerety in 1948 turn an inexpensive gemstone into the ultimate symbol of wealth, power, and luxury? Let’s take a look at what many have called ‘the most successful marketing campaign of the 21st Century’.
Others
29 Results foundDecember 2013
Marketing Magazine featured LSBF’s marketing courses portfolio in an article titled ‘Course Deconstruct’.
September 2014
Graham McDonald, LSBF CFA Programme Director, was quoted in a Money Marketing article on pension benefits, on 11 September, 2014.
November 2015
LSBF Associate Lecturer Ben Botes was quoted in a Marketing Week article on brand personalisation on Tuesday, 10 November.
August 2018
London School of Business and Finance Careers Report was mentioned in this article about changing career, published on Friday 10 August in Marketing Week.
January 2015
LSBF CEO & Rector Professor Maurits van Rooijen’s article discussing ‘Are team players better leaders than brilliant individuals?’ was published in Marketing Week on Wednesday, 21 January.
April 2013
LSBF's new Affiliate Marketing programme
LSBF's new Affiliate Marketing programme, launched in conjunction with global performance network, Affiliate Window, has been featured in various online marketing publications including Econsultancy, TheDrum, Affiliates4u.com, and AffiliateWindow.
March 2014
A marketing agency YourDigitalStory article on digital marketing referred to LSBF as a top school, and recommended the NYU Certificate in Digital Marketing – Global, on Wednesday, the 12th of March.
March 2014
NYU’s new Certificate in Digital Marketing – Global, delivered via InterActive, has been featured on marketing website Ad Ops Online.
Programmes
View our full range of 100% online master and MBA degrees in marketing, finance, and business management.
August 2013
Social Media Portal wrote a feature on LSBF’s ‘Be who you want to be in business’ integrated marketing campaign.
March 2014
LSBF Masters in Marketing alumnus, Adeaga Oluwabukunmi, was interviewed by Nigerian Tribune on the fashion business industry on Sunday, the 30th of March.
August 2013
Social Media Portal covered LSBF's 2013 Animal Facts clearing campaign and discussed the digital and traditional marketing approaches used to reach undergraduates.
May 2014
LSBF’s Beat Phil campaign was featured in an AllDay Creative blog article on creating strong and successful marketing campaigns through good copywriting.
News About LSBF
LSBF Singapore launches two new programmes to support digital transformation
London School of Business and Finance in Singapore (LSBF) recently launched two new programmes: Certificate in Digital Marketing and Certificate in Cyber Security for Managers.
News About LSBF
LSBF EE launches Emerging Technologies course at MTEX London 2019
London School of Business and Finance Executive Education (LSBF EE) took part in the Marketing Technology Expo event at ExCel London, Europe's leading Martech event.
January 2016
LSBF GGSB MBA graduate Jasmin Schawalder, who is leading marketing department at big data start-up OpenSignal, was profiled in Business Because on Thursday, 31 January.
March 2020
In this article published in PA Life on Friday 20 March, Denisse Diaz, Marketing Director at London School of Business and Finance, discussed how to stay productive when working from home.
April 2020
On Thursday 9 April Engage Employee published this article by Denisse Diaz, Marketing Director for London School of Business and Finance, discussing how to remain productive while working from home during COVID-19.
April 2020
In this article published by Incentive & Motivation on Monday 20 April Denisse Diaz, Marketing Director of London School of Business and Finance and London Academy of Trading, discussed how to remain productive during COVID-19.
May 2020
Denisse Diaz, Marketing Director for London School of Business and Finance and London Academy of Trading, published this article about how to stay entertained during lockdown on Monday 18 May in We Are The City.
May 2020
On Monday 18 May Denisse Diaz, Marketing Director for London School of Business and Finance and London Academy of Trading, published this article about how to stay entertained during lockdown in We Are The City
June 2020
On Tuesday 2 June Nairobi Wire London School of Business and Finance was mentioned in this interview with alumnus Emmanuel Mutuma, now Chief Executive Officer of online job site BrighterMonday and a board member of the Marketing Society of Kenya.
December 2020
On Friday 18 December London School of Business and Finance was mentioned in this interview published in Nigerian Tribune with Oluwabukunmi Oyebisi Adeaga-Ilori, influencer and entertainment specialist who studied marketing at LSBF.
May 2021
Fabio Carvalho, alumnus at London School of Business and Finance now Digital Marketing Specialist at CCV Switzerland, published this article about future means of payment in IT Finanzmagazine on Thursday 6 May.
March 2013
LSBF's Executive Education programmes in digital marketing, e-commerce and online media were mentioned in the business magazine INFO.
Anton, Baboglo, Managing director said: “Our programmes can be taken at LSBF’s London campus as well as online - an approach that helps education fit around the life of professionals who cannot commit to a long-term, full-time programme”
May 2019
LSBF signs MoU with Trevisan to bring international programmes to Brazil
London School of Business and Finance signed an agreement with Trevisan - Escola de Negocios to deliver programmes in Brazil. On Tuesday 28 May, the news was reported across several media: