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Business & Economy


5 Essential elements of a winning business development plan

The first step to building or expanding a business is creating a concrete business development plan. Entrepreneurs will find plenty of opportunities in the present era including promotion tactics to increase sales, but without developing a business plan, none of it will give substantial results.

How strategic business planning can help you through 2020?

Every business operates with the goal of growth, but only a few manage to beat the competition at every curve. What keeps the winners ahead is a great business strategy which offers a realistic vision of the future and information that helps leaders make good decisions.

5 Benefits of Studying a miniMBA

Gaining a managerial role is a dream come true for many, but senior positions require serious upskilling. While pursuing a full-time degree is a good option, it’s not always practical. Instead, it’s best for students and business professionals to focus on niche skills that can be built in a short time and directly applied at work.

How to Turn Your COVID-19 Solution into a Viable Business

Despite the hardships faced by many businesses during the COVID-19 pandemic, there has never been any shortage of innovative entrepreneurs.…

Grow Your Brand with Inbound Marketing Techniques

When was the last time an advertisement caught your attention? Was it a catchy line, a useful product you noticed…

What can business leaders learn from the COVID-19 pandemic?

The global pandemic has highlighted many heart-warming and positive stories of grit, resilience, kindness and collaboration from across the planet.…

How is COVID-19 reshaping global business education?

In just a few months, COVID-19 has changed a number of sectors including tourism, healthcare and education. Each sector is…

5 common challenges in company budgeting and budget control

All businesses benefit from having a structured approach to expenditure and resource allocation for meeting the company expenses. Proper cost…

How to make business decisions within a strategic context

Decision-making is central to all organisational activities and has to be done with precision and clarity. By formulating strategies, we…

What role does motivation play in managing an organisation?

What role does motivation play in managing an organisation? Motivation is one of the major factors for driving success. If…

How will social media continue to dominate business communications?

Communication is often referred to as the lifeblood of a business, given the high value it holds. It plays an…

Why should you focus on consumer behaviour for targeted marketing?

Imagine standing at the supermarket, in front of the hair products aisle, and choosing a single shampoo from the dozens…

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