Master of Science (MSc) Strategic Marketing
This comprehensive Master of Science in Strategic Marketing programme is designed to equip students with the knowledge and skills needed to excel in the field of marketing. Students will develop a deep understanding of marketing strategies, consumer behaviour, customer profiling, marketing communication, and marketing management.
The programme emphasises ethical considerations and sustainability, innovative thinking, and the application of advanced techniques such as Artificial Intelligence and digital marketing. Graduates will be able to critically evaluate and develop effective marketing plans, research consumer behaviour, utilise tools for customer profiling, and analyse marketing communication strategies. With access to cutting-edge practices and a strategic mindset, students will be prepared to lead teams and effectively engage with global audiences.
Key Highlights
Start Date: Jan/ Apr/ Jul/ Oct
Campus: 100% Online
Credits: 90 ECTS credits
Duration*: Full-time: 12-14 months
Part-time: 24 months
*The maximum duration for completing the programme is 36 months from registration.
Language: English
Accreditations: MFHEA
Level: MQF/EQF - 7
Fees: £ 8,500 (Student Payment Plan Available)
Awarded By: LSBF Malta
Programme Highlights
Learning Outcomes
- Develop and critically evaluate comprehensive marketing strategies.
- Research consumer behaviour and its application within marketing campaigns.
- Utilise appropriate tools to determine customer profiling and develop relevant messages.
- Critically analyse the importance of marketing communication strategies, the nature of communication and message development.
- Critically apply factual and conceptual knowledge from across all aspects of marketing to complex situations.
- Critically evaluate and synthesise a wide range of techniques and methodologies used in marketing management.
For further course information Click Here
Programme Structure
Stage I
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
Stage II
- Elective Module 1
- Elective Module 2
- Elective Module 3
Stage III
- Integrative Research and Consultancy Project
Specialisation
Global Marketing
Duration: Full-time: 12-14 months, Part-time: 24 months
Start Dates: January, April, July, October
Digital Marketing Social Media
Duration: Full-time: 12-14 months, Part-time: 24 months
Start Dates: January, April, July, October
Integrated Marketing Communications
Duration: Full-time: 12-14 months, Part-time: 24 months
Start Dates: January, April, July, October
Entry Requirement
Qualification
One of the following:
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
- To know about Recognition of Prior Learning Policy (RPL) Click Here!
Application Documents
- Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.
Language
One of the following:
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- 2 years of work experience in an English-speaking environment (upon approval by admissions board).
Memberships
LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, we aim to ensure that every single type of learner will study more efficiently, effectively and enjoyably.
Enrol on the online Master of Science (MSc) Strategic Marketing Online today:
- Become a member of a rapidly growing online community – consisting of more than 15000 students from 150 different countries.
- Take part in live chat sessions with your tutors, mentors and classmates.
- Receive comprehensive textbooks, lecture notes and revision kit.
- Measure your knowledge via hundreds of case studies contained in HD quality video sessions.
- Test your progress with quizzes, tests and a self-assessment.
This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the world of strategic marketing.
Each module will be delivered to you via:
- Professionally produced video lectures created by leading business practitioners.
- A designated tutor who will provide support and feedback throughout your programme.
- Case studies and discussion questions to enhance your understanding of theory in context.
- Downloadable e-books and digital library resources to aid your assignment writing and research.
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world.
Typical roles include:
- Brand Management
- Product Management
- Service Marketing
- Account Management
- Market Research
Ann-Marie Mangion
LSBF Online Graduate 2019
Ann-Marie, from Malta, spoke to us about her experience studying her Master in Strategic Marketing course fully online and how it has helped move her career forward.
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Student comments
Chriszelle Borja
Katriina Marja Kuusela
Ana Stanel