A business can only derive profits if it becomes a recognisable brand. Reaching out to the masses and building a connect with them is imperative for a brand’s success. After all, it is the customers that drive profitability to the business. Hence, marketing is the link that helps to establish a brand, and subsequently drives engagement. This blog puts the spotlight on the best marketing strategies and explores the various nuances involved.

This Valentine’s Day, those lucky enough to afford it will be exchanging diamond rings and jewellery as a token of their love and affection. However, purchasing diamonds isn’t actually a very sensible investment at all. One of the most successful advertising campaigns of the last 100 years has made the majority of us unaware that a diamond loses more than fifty percent of its value as soon as it leaves the jewellery store. So how did a four-word advertising slogan written by Frances Gerety in 1948 turn an inexpensive gemstone into the ultimate symbol of wealth, power, and luxury? Let’s take a look at what many have called ‘the most successful marketing campaign of the 21^st Century’.

In the conventional higher education system, students face a lot of setbacks, including exorbitant tuition costs, course shortages, and rigid course schedules. These issues are causing students to turn to more flexible and affordable alternatives in higher education, like online courses. If you are interested in pursuing an online course and want to know how it can improve your career prospects, read on and find it out in this blog.

When creating a worldwide marketing plan, it is important for every business to overcome the many challenges posed at a global level. Companies benefit from having the flexibility to adapt to changing local market trends, tastes, and needs.

This is where promotions management comes in handy. As a unique branch of management, international businesses typically use a blend of promotional tools to create, maintain, and increase demand for goods and services worldwide.

Having a sustainable capital market sounds like a positive situation—but what does it mean? Find out what a sustainable capital market is, and how we can work towards its achievement. 

You don’t need to be planning a career in banking or the commercial sector to study an accounting and finance short course. The skills you’ll earn from these courses will find uses in everyday life, from understanding the significance of certain financial transactions happening around us all the time, to developing stronger financial planning abilities which can be used to organise your personal finances, or in your professional role.

According to a recent survey, only nine percent of us manage to carry out our New Year’s resolutions. However, it’s not all bad news. The Journal of Clinical Psychology also found that simply making a resolution over the New Year makes us ten times more likely to change our behaviour in a positive manner! So, if you’re thinking about making changes to your personal, professional, or academic life this January, here are some ideas to help you hit the ground running.

After finally freeing yourself from your school or workplace routine, you’re looking at several weeks of free time and quality moments with family and friends. It also seems like a great opportunity to fit in some uninterrupted study time. But how can you make sure that time doesn't get consumed by holiday fun and responsibilities? Read this blog to find out our top tips for avoiding a holiday study faux-pas and making the most of your holiday season. 

For business owners and managers, investing in the right technologies is crucial to ensure the efficiency of their in-house business activities. Sourcing technologies and assessing their value allows you to focus on issues pertaining to understanding technology trends and breakthroughs. Read on for more insights into technology management strategies and their role in the global business environment.

Accountancy has always been considered a reliable profession for students. It is seen as a fool-proof career plan, reassuring and high paying, but accountancy is so much more than that!

Continuing our series of webinars with Follow the Leader, we met Distinguished Senior Lecturer Julian Hoseason for his insights on modern leadership characteristics, and how LSBF’s online master’s programmes can enhance your qualities as a leader.