Strategic brand management is primarily utilised by companies to help their brands and products get global recognition. The term “strategic” signifies that the process deals with long-term plans and assets of a brand.

In a world of globalisation, multinational companies and online commercial business, global marketing has emerged as a crucial factor to expand brands at an international level.

The conversation around mental health is changing drastically. Topics that used to be taboo are starting to be approached much more openly, with people and organisations around the world making active efforts to remove the stigma on mental health.

Project management can be one of the most difficult tasks to accomplish in a business. It consists of the process of creating, implementing and supervising a project, which means that project managers must adapt to the requirements of different projects and implement different approaches for each one.

Change is constant, and in the ever-changing world we live in, it becomes almost imperative to keep progressing in our professional endeavours. The best option to keep up with this is to use continuing professional development (CPD) programmes.

Emails, tweets, product descriptions and landing pages can all be considered examples of marketing content. So let’s take a look at content marketing and when it should be used!

Among the toughest decisions to take in life, choosing a career path will probably rank among the highest. 

From posted letters to instant messaging apps, the world has come a long way. The digital breeze has made everything, from shopping to reading, easily accessible.