Marketing Planning and Strategy

Accreditation: CPD - Continuing Professional Development
Duration: Two days (14 hours)
Campus: London
Intake Dates: April, July, November*
Tuition Fees: Click here for prices
Timetable: Click here for timetables
For Frequently Asked Questions Click here

This course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic planning in marketing. 

You will explore marketing planning through presentations and discussions, information from your lecturer, and learning from examples of good practice for creating a strategic marketing plan.

Course Structure

Course focus

Macro and micro environment
Segmentation, targeting, and positioning
The marketing mix and the extended marketing mix
Strategic marketing plans

Key benefits

  • Engage critically with marketing from a general management perspective
  • Apply both traditional and digital marketing techniques
  • Critically assess marketing key performance indicators

Who is the course for?

This programme is most suited to managers seeking to improve their working knowledge of marketing planning, especially if they want to progress in their roles and keep up to date with recent trends.

Entry Requirements
Important Information, Terms & Conditions

*This course is planned to run in March, July and October. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 7823 2303.


Check out the videos below to see what our Executive Education delegates have to say about their learning experience at LSBF.

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LSBF Executive Education:
+44 (0) 20 3435 4644

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