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Marketing Planning and Strategy

This course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic marketing planning.

You will explore marketing planning through presentations and discussions, information from your lecturer, and learning from examples of good practice for creating a strategic marketing plan.

Marketing Planning and Strategy

Key Facts

  • Certified byCPD-Continuing Professional Development
  • Mode of Study: Live - Online
  • Intake: June 2021 
  • Tuition Fees: 
    • Live online: £520
    • On-campus: £750

Module Contents

  • Macro and micro environment

  • Segmentation, targeting, and positioning

  • The marketing mix and the extended marketing mix

  • Strategic marketing plans

Marketing Planning and Strategy

Key Benefits:

  • Engage critically with marketing from a general management perspective
  • Apply both traditional and digital marketing techniques
  • Critically assess marketing key performance indicators

Who Is the Course For?

This course is ideal for managers seeking to improve their working knowledge of marketing planning, especially if they want to progress in their roles and keep up to date with recent trends.

  • Education - undergraduate degree, equivalent higher education qualification or relevant work experience
  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).

* Please note those with a B1 Level of English and relevant proof of further study will be considered.

*This course is planned to run in June 2021. However, it is subject to student demand. For more information, speak to one of our advisors on +44 (0) 20 7823 2303.

Meet Our Delegates

Ikechi Okereke
“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’
Ikechi Okereke
Postgraduate certificate in finance
Claire Tiphine
“This course gave me a lot of basic excels, tips and tricks which I think are super useful for other purposes and a lot of real world knowledge"
Claire Tiphine
Advanced financial modelling
Laila Machado
“After this course, I have the tools to better explain myself and to give the best arguments, I can contribute better with marketing plans or communication plans’’
Laila Machado
Executive Education

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Message us on WhatsApp or contact a programme advisor by calling

LSBF Executive Education:
+44 (0) 20 3435 4644

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