Marketing Planning and Strategy
This course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic marketing planning.
You will explore marketing planning through presentations and discussions, information from your lecturer, and learning from examples of good practice for creating a strategic marketing plan.
Key Facts
- Certified by
CPD-Continuing Professional Development
- Study Mode
Live Online & In Person London Events
- Duration
(Live Online) 2 days
(In Person) 2 days
- Intake:
(Live Online) October
(On Campus) October
- Fees
(Live Online) Enrolment Fee: £840, Late Enrolment Fee: £1,050
(In Person) Enrolment Fee: £1,000, Late Enrolment Fee: £1,250
Click here for LSBF Executive Education fees
- Enrolment Deadlines
Enrolment - 8 weeks before programme start date
Late Enrolment - 4 weeks before programme start date
(Flexible payment plans and group discounts available)
Module Contents
-
Macro and micro environment
-
Segmentation, targeting, and positioning
-
The marketing mix and the extended marketing mix
-
Strategic marketing plans
Key Benefits:
- Engage critically with marketing from a general management perspective
- Apply both traditional and digital marketing techniques
- Critically assess marketing key performance indicators
Who Is the Course For?
This course is ideal for managers seeking to improve their working knowledge of marketing planning, especially if they want to progress in their roles and keep up to date with recent trends.
- Education - undergraduate degree, equivalent higher education qualification or relevant work experience
- English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).
* Please note those with a B1 Level of English and relevant proof of further study will be considered.
Meet Our Delegates
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LSBF Executive Education:
+44 (0) 20 3435 4644