Marketing Planning and Strategy

This course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic marketing planning.

You will explore marketing planning through presentations and discussions, information from your lecturer, and learning from examples of good practice for creating a strategic marketing plan.

Key Facts

Certified by

CPD-Continuing Professional Development

Study Mode

Live Online & In Person London Events

Duration

(Live Online) 2 days

(In Person) 2 days

Intake:

(Live Online) October

(On Campus) October

Click here for Intake dates

Fees

(Live Online) Enrolment Fee: £840, Late Enrolment Fee: £1,050

(In Person) Enrolment Fee: £1,000, Late Enrolment Fee: £1,250

Click here for LSBF Executive Education fees

Enrolment Deadlines

Enrolment - 8 weeks before programme start date

Late Enrolment - 4 weeks before programme start date

(Flexible payment plans and group discounts available)

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FAQs

Module Contents

Macro and micro environment
Segmentation, targeting, and positioning
The marketing mix and the extended marketing mix
Strategic marketing plans

Key Benefits:

Engage critically with marketing from a general management perspective
Apply both traditional and digital marketing techniques
Critically assess marketing key performance indicators

Who Is the Course For?

This course is ideal for managers seeking to improve their working knowledge of marketing planning, especially if they want to progress in their roles and keep up to date with recent trends.

Education - undergraduate degree, equivalent higher education qualification or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).

* Please note those with a B1 Level of English and relevant proof of further study will be considered.

Meet Our Delegates

“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’

Ikechi Okereke

Postgraduate certificate in finance

“This course gave me a lot of basic excels, tips and tricks which I think are super useful for other purposes and a lot of real world knowledge"

Claire Tiphine

Advanced financial modelling

“After this course, I have the tools to better explain myself and to give the best arguments, I can contribute better with marketing plans or communication plans’’

Laila Machado

Executive Education