Marketing

Advanced Certificate in Marketing Design and Strategy

Acquire an in-depth understanding of the design, development, marketing, and analysis of a business plan and study the key components of building, executing, and presenting a brand. Learn how marketing influences decision making at the management level. Marketing design involves the integration of the marketing mix, marketing analysis, and a number of innovation strategies. Learn about brand positioning and creating a value proposition, as well as existing methods for establishing market dominance. This course in marketing provides a strong foundation for strategic thinking and is an excellent marketing course for anyone looking to improve their practical skills.

Syllabus:

The goal of the Advanced Certificate in Marketing Design and Strategy is to empower you to:

• Develop an understanding of basic marketing concepts and issues, including: the global political, economic, legal, and regulatory context; and the creation of value
• Construct a marketing vocabulary and gain a thorough comprehension of marketing concepts
• Apply both qualitative and quantitative models to marketing problems
• Develop an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance
• Appreciate what marketing managers do on a day-to-day basis
• Understand how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)

You will be formally assessed via multiple-choice quiz. Achieving a satisfactory mark on this assignment is mandatory.

Advanced Diploma in Strategic Marketing

The Advanced Diploma in Strategic Marketing is made up of three modules. The first module, Advanced Marketing Design and Strategy, introduces you to the creation and execution of a business plan from start to finish while providing you with essential marketing design tools. Then, you will continue with Policy Issues in the Global Economy, where you will study how international business operations are greatly affected by international agreements, immigration, financial crises, and tax laws. You will complete your advanced diploma with the Global Business Management module, where you will learn how international trade, investment, and economic integration interplay with the global business environment. Upon completion of the course, you will understand how globalisation affects business performance. This diploma also meets the entry course requirements for enrolling on one of InterActive's academic programmes.

Syllabus:

There are three modules in the Advanced Diploma in Strategic Marketing course. Each module consists of a list of sub-topics, which include:

• Advanced Marketing Design and Strategy – creating and executing a business plan, marketing design
• Policy Issues in the Global Economy – immigration and financial crises, tax laws, international business operations
• Global Business Management – international trade and investment, economic integration, globalisation

You will be formally assessed via multiple-choice quiz. Achieving a satisfactory mark on this assignment is mandatory.

These marketing courses online offer flexibility for learners and professionals who want to advance their skills without disrupting their schedule.