Integrated Marketing Communications
Our Integrated Marketing Communications programme offers comprehensive specialisation in three key areas: Advertising and Promotion Management, Public Relations Management, and Digital Marketing Communications. Students will learn to create strategic advertising plans, manage brand campaigns, and measure their effectiveness while gaining insights into communication strategies and corporate image management.
The programme also covers digital marketing tools such as SEO, PPC, and email marketing, focusing on ethical and regulatory considerations. Students will develop tailored marketing campaigns, understand real-world best practices, and explore the role of technology and data in shaping modern strategies. This holistic integrated marketing and communications approach ensures graduates are well-equipped to effectively connect with audiences and drive results across any sector.
Whether you're looking to advance in your current role or explore new opportunities, this integrated marketing communication course is designed to develop your technical and strategic skills. It’s also an ideal fit for professionals seeking a recognised integrated marketing communications certificate to demonstrate career readiness.
Key Highlights
Start Date: Jan/ Apr/ Jul/ Oct
Campus: 100% Online
Credits: 90 ECTS credits
Duration*: Full-time: 12-14 months
Part-time: 24 months
*The maximum duration for completing the programme is 36 months from registration.
Language: English
Accreditations: MFHEA
Level: MQF/EQF - 7
Fees: £ 8,500 (Student Payment Plan Available)
Awarded By: LSBF Malta
Programme Highlights
- Enhance your ability to manage brand narratives through an integrated marketing communication program grounded in real-world practices.
- Learn to tailor marketing communications campaigns to a variety of target groups
- Gain a deep understanding of communications integrated systems, covering traditional and digital platforms.
- Explore ethical, legal, and regulatory environments that shape global marketing.
- Benefit from a curriculum that combines academic excellence with integrated strategic marketing tools used by modern brands.
- Experience practical case studies and insights from expert practitioners in integrative marketing techniques.
Learning Outcomes
- Advise on current advertising and promotion management industry practices in order to make recommendations to organisations.
- Produce an advertising and promotions plan for a given organisation.
- Identify the most appropriate metrics to measure campaign success.
- Apply advertising theories to understand how messages are decoded by different audiences.
- Evaluate the role of corporate communication in public relations.
- Practice effective internal and external communication aligned with integrated marketing communication syllabus objectives.
- Describe appropriate digital marketing tactics, such as SEO, PPC and email marketing.
- Understand the scope and application of an integrated marketing degree, combining brand strategy with communication design.
For professionals based in the UK, this flexible qualification can also complement local industry standards for those seeking integrated marketing London career pathways.
Programme Structure
Stage I
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
Stage II
- Advertising and Promotions Management
- Digital Marketing Communications
- Public Relations Management
Stage III
- Integrative Research and Consultancy Project
**The specialisations are subject to change according to student demand.
Entry Requirement
Qualification
One of the following:
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Mature route: minimum three years’ managerial experience with transcripts or certifications
- For full details, see Recognition of Prior Learning Policy (RPL) – Click Here
Application Documents
- Applicants without academic criteria may be considered with adequate work experience, subject to LSBF Academic Admissions Board review.
Language
One of the following:
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- Two years of experience in an English-speaking environment (approval required)
Memberships
LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, we aim to ensure that every single type of learner will study more efficiently, effectively and enjoyably.
Enrol on the online Master of Science (MSc) Strategic Marketing Online today:
- Become a member of a rapidly growing online community – consisting of more than 15000 students from 150 different countries
- Take part in live chat sessions with your tutors, mentors and classmates
- Receive comprehensive text books, lecture notes and revision kit
- Measure your knowledge via hundreds of case studies contained in HD quality video sessions
- Test your progress with quizzes, tests and a self-assessed
This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the world of strategic marketing.
Each module will be delivered to you via:
- Professionally produced video lectures created by leading business practitioners.
- A designated tutor who will provide support and feedback throughout your programme.
- Case studies and discussion questions to enhance your understanding of theory in context.
- Downloadable e-books and digital library resources to aid your assignment writing and research.
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world.
Request More Info
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Student comments
Ana Stanel
Chriszelle Borja
Katriina Marja Kuusela