Marketing Management
This MBA with Marketing Management specialisation has been designed to equip you with the strategic mindset and practical skills essential for success in today’s marketplace.
You will learn how to manage products and brands with confidence and gain the understanding to examine the opportunities and problems presented by globalisation. Delve into the core principles of marketing, consumer behaviour, and data analytics through our blended theoretical and practical learning approach.
This Marketing Management specialisation gives you the freedom to shape the course content to align your studies with your career aspirations and personal interests.
Key Highlights
Start Date: Jan/ Apr/ Jul/ Oct
Campus: 100% Online
Credits: 90 ECTS credits
Duration*: Full-time: 12-14 months
Part-time: 24 months
*The maximum duration for completing the programme is 36 months from registration.
Language: English
Accreditation: MFHEA
Level: MQF/EQF - 7
Fees: £ 9,500 (Student Payment Plan Available)
Awarded By: LSBF Malta
Programme Highlights
- Meet the needs of your employer by learning how to deliver exceptional marketing strategies that will work to improve businesses as a whole.
- Unlock the next level of your career by engaging with digital marketing strategies, tools, and methods in our extensive curriculum.
- Create a hypothetical global marketing plan and draw upon newly acquired knowledge of marketing concepts.
- Learn key marketing strategies including targeted marketing, regional cultures, and different legal and political environments.
- Excel in leadership positions with newfound skills to move forward in your career in marketing.
Learning Outcomes
- Become proficient in using various digital marketing tools and platforms to create and manage effective marketing campaigns.
- Develop skills to strategise, create, and distribute content effectively across digital channels to engage target audiences and achieve marketing objectives.
- Learn to analyse digital marketing data to refine strategies and improve campaign performance through measurable metrics.
- Gain deep knowledge of search engine optimisation (SEO) and search engine marketing (SEM) to enhance online visibility and user engagement.
- Acquire skills in analysing global market trends and consumer behaviour to identify marketing opportunities and challenges.
- Develop marketing strategies that are effective across different cultural, economic, and regulatory environments.
- Learn techniques for managing brand identity and reputation across diverse global markets.
- Understand and navigate the complex regulatory landscape associated with global marketing to ensure compliance and mitigate risks.
For further course information Click Here
Programme Structure
Stage I
- Strategic Management and Leadership
- Marketing and the Business Environment
- Accounting and Managerial Finance
- Systems and Operations Management
Stage II
- Global Marketing Management
- Digital Marketing Communications
Stage III
- Integrative Research and Consultancy Project
**The specialisations are subject to change according to student demand.
Entry Requirement
Qualification
One of the following:
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
- To know about Recognition of Prior Learning Policy (RPL) Click Here!
Application Documents
- Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.
Language
One of the following:
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- 2 years of work experience in an English-speaking environment (upon approval by admissions board).
Memberships
LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, we aim to ensure that every single type of learner will study more efficiently, effectively and enjoyably.
Enrol on the online Master of Business Administration (Global)-Global MBA today:
- Become a member of a rapidly growing online community – consisting of more than 15000 students from 150 different countries.
- Take part in live chat sessions with your tutors, mentors and classmates.
- Receive comprehensive text books, lecture notes and revision kit.
- Measure your knowledge via hundreds of case studies contained in HD quality video sessions.
- Test your progress with quizzes, tests and a self-assessed.
This online MBA with Marketing Management specialisation is perfect for those who want more from their careers. An MBA can take you one step further to making a meaningful impact on the world of marketing, and this 100% online course will prepare you for today's complex and competitive business environment.
Each module will be delivered to you via:
- Professionally produced video lectures created by leading business practitioners.
- A designated tutor who will provide support and feedback throughout your programme.
- Case studies and discussion questions to enhance your understanding of theory in context.
- Downloadable e-books and digital library resources to aid your assignment writing and research.
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world.
Request More Info
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Student comments
Caroline Cisco
Rashme Albert
Purity Laird