Marketing

Marketing is an essential field of business for those who need to understand the performance and relationship a company has with the market they operate in.

Marketing

Our online short courses in marketing strategy and design deepen the capabilities of marketing and business professionals, entrepreneurs and business owners. For a well-rounded professional, a marketing diploma is a valuable addition to your skillset, regardless of the industry in which you work.

Browse our certificates and diploma in marketing online below:

Advanced Certificate in Marketing Design and Strategy

Acquire an in-depth understanding of the design, development, marketing, and analysis of a business plan and study the key components of building, executing, and presenting a brand. Learn how marketing influences decision making at the management level. Marketing design involves the integration of the marketing mix, marketing analysis, and a number of innovation strategies. Learn about brand positioning and creating a value proposition, as well as existing methods for establishing market dominance.

Syllabus:

The goal of the Advanced Certificate in Marketing Design and Strategy is to empower you to:

• Develop an understanding of basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
• Construct a marketing vocabulary and gain a thorough comprehension of marketing concepts
• Apply both qualitative and quantitative models to marketing problems
• Develop an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance
• Appreciate what marketing managers do on a day-to-day basis
• Understand how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)

You will be formally assessed via multiple-choice quiz. Achieving a satisfactory mark on this assignment is mandatory.

Key Facts

Start Date:

Enrol anytime and start on the 1st or 15th of every month

Duration:

3 months

Fees:

£650

Awarding body:

London School of Business and Finance

Certified by:

CPD (Continuing Professional Development) Enrol Now

Advanced Diploma in Strategic Marketing

The Advanced Diploma in Strategic Marketing is made up of three modules. The first module, Advanced Marketing Design and Strategy, introduces you to the creation and execution of a business plan from start to finish while providing you with essential marketing design tools. Then, you will continue with Policy Issues in the Global Economy, where you will study how international business operations are greatly affected by international agreements, immigration and financial crises, and tax laws. You will complete your advanced diploma with the Global Business Management module, where you will learn how international trade, investment, and economic integration interplay with the global business environment. Upon completion of the course, you will understand how globalisation affects business performance. This diploma also meets the entry course requirements for enrolling on one of InterActive's academic programmes.

Syllabus:

There are three modules in the Advanced Diploma in Strategic Marketing course. Each module consists of a list of sub-topics which include:

• Advanced Marketing Design and Strategy – creating and executing a business plan, marketing design
• Policy Issues in the Global Economy – immigration and financial crises, tax laws, international business operations
• Global Business Management – international trade and investment, economic integration, globalisation

You will be formally assessed via multiple-choice quiz. Achieving a satisfactory mark on this assignment is mandatory.

Key Facts

Start Date:

Enrol anytime and start on the 1st or 15th of every month

Duration:

3 - 9 months

Fees:

£2,850

Awarding body:

London School of Business and Finance

Certified by:

CPD (Continuing Professional Development) Enrol Now

Students Comments

I could study on the road, I could study at home, I could study after work, I could study before work. For me, those are aspects you don’t get on a strict, rigid on-campus programme. I grew more competent in the job, and it helped me become the “go-to” man in the department. Business School
The material is great, the tutors are supportive and you get to learn the subject from a global perspective Business School
Working at an investment bank and studying at the same time was quite tricky, but I soon learned that time management is key to making the whole process work for you. It was very rewarding to be able to combine my studies with my work, and also very useful because I was able to do research for my studies during my work hours. Business School
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