In a world of globalisation, multinational companies and online commercial business, global marketing has emerged as a crucial factor to expand brands at an international level.

The conversation around mental health is changing drastically. Topics that used to be taboo are starting to be approached much more openly, with people and organisations around the world making active efforts to remove the stigma on mental health.

Project management can be one of the most difficult tasks to accomplish in a business. It consists of the process of creating, implementing and supervising a project, which means that project managers must adapt to the requirements of different projects and implement different approaches for each one.

Change is constant, and in the ever-changing world we live in, it becomes almost imperative to keep progressing in our professional endeavours. The best option to keep up with this is to use continuing professional development (CPD) programmes.

Emails, tweets, product descriptions and landing pages can all be considered examples of marketing content. So let’s take a look at content marketing and when it should be used!

Among the toughest decisions to take in life, choosing a career path will probably rank among the highest. 

From posted letters to instant messaging apps, the world has come a long way. The digital breeze has made everything, from shopping to reading, easily accessible. 

An integral part of the fashion industry, luxury brand management caters to the promotional needs of high-end brands, and career options in this area continue to grow in popularity. So what kind of jobs are available in luxury brand management and how can you get into it? Read on to find out.

Android or iOS, online or traditional shopping, luxury or necessity commodities? Every consumer has different opinions on purchasing products.

Consultants are an integral part of the corporate world who bring business improvement, management modification, strategies related to information technology (IT) and long-term plans to the table. Consultancy is an umbrella term for a varied range of activities, of which management consultancy is a part.

If you want to become a management consultant, this blog will help you understand what is in store for you.

Sales has become an increasingly popular career path  in the last five years. As per statistics released by statista.com, the number of sales and marketing related professionals in the UK has gone up from 852,000 in 2011 to 934,000 in 2017. Since sales as a career is picking pace, more and more students are opting to pursue sales management professionally.

If you are interested in taking up sales as a career, here’s an insightful blog to help you decide.

Do you have an idea as to what Goldman Sachs, JP Morgan Chase, Barclays, Bank of America Corporation, and Morgan Stanley have in common?

They are the top investment banks in the world. So what exactly are investment banks and what do they do? Read on to get an idea.

As part of our #CareersInCharity series for International Day of Charity 2018, we spoke to Brigadier Robin Bacon about his work at ABF The Soldiers' Charity, what a career in the charity sector means to him, and how his MBA got him to where he is today.

If you are creative and have a knack for business, you should think about taking up a career in marketing management. It is an exciting and dynamic career option that has recently been gaining prominence.

Read on to better understand what marketing management is all about.