Business School
Purity Laird,
Kenya/UK
Purity found that the topics covered during her studies coincided with the issues she was working on in her professional role, which she says made the learning experience more exciting and applicable. In fact, she says she found her evening studies to be enjoyable even after a long day at the office. During her studies, Purity had the opportunity to research and complete her dissertation on the unique subject of natural capital accounting, or monetising the effects of climate change. This kind of specialised research allowed Purity to align her dissertation directly to her future career goals. “That was more of an interesting path for me to take and to challenge myself.” Though she could independently apply much of her existing knowledge to her studies, Purity said the available online support was incredibly helpful. Receiving this support, as well as having a clear picture of her own academic goals, were key to Purity’s success on the programme. “I think you have to know in yourself what you want to get out of it. So if you already know what goals you have and what infrastructure you need, laying that out for yourself and making it clear to yourself then makes it really easy.”
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Romanian native Ana Stanel chose to study LSBF’s Master in Strategic Marketing Online after several years working as a professional marketer.