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Topic: Influencer Marketing 2.0 – Global Trends

Date & Time: 5 February 2026 | Thursday 10:00 AM (UK time)

Speakers: Cormac Austin, Marketing Programme Leader at LSBF

 

Business School

Anna Paterlini

Anna Paterlini,

Italy

Anna Paterlini trained as an archaeologist and was working full-time when she decided to make a career change. With one master’s degree already under her belt, Anna started her Global MBA online with LSBF to make the career switch into marketing: ‘’My online study experience was really fulfilling. It was very busy, which is why it is important to set yourself goals, build a strict schedule and stick to it. I worked part-time alongside my studies, so I could earn money while learning the relevant skills to progress my career.’’ Balancing work, study, and her personal life, Anna developed skills during the online Global MBA programme which helped her land a job in an advertising agency: “The programme is constructed in a way that you get a little of bit of many different fields, and then you can really focus on a specific subject. In my case it was marketing, so that was fantastic.” One part of the online experience that Anna especially appreciated was the tutor support she received throughout her studies: “With my supervisor, it was a very relaxed approach. He made me feel very confident and relaxed while doing my work.”

More student testimonials

Constanza Gabriela Pena Ugarte

Constanza Gabriela Pena Ugarte,

She shares her love for studying and the proudness she feels after completing another MBA!

Ana Alvarado

Ana Alvarado, Madrid

Ana Alvarado joined LSBF EE to scale up her marketing career and found the whole experience enriching. In her own words: “The material is great, the tutors are supportive and you get to learn the subject from a global perspective.”

Purity Laird

Purity Laird, Kenya/UK

The only thing standing between Purity and her ambitions to work for her dream organisations in Kenya was an MBA. Purity was already a Chartered Accountant and working full-time in a demanding role, so an online programme was the best route for her to earn her master’s degree.

Victor Bruno Guedes Teles

Victor Bruno Guedes Teles, Brazil

Victor graduated from LSBF in 2012, and is now an IT project leader for Oi, one of the biggest telecommunications companies in Brazil.

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