Why should you focus on consumer behaviour for targeted marketing?
Imagine standing at the supermarket, in front of the hair products aisle, and choosing a single shampoo from the dozens…
What has contributed to the global popularity of international businesses?
Globalisation has made communication between countries, regions and people much simpler, allowing businesses to expand globally and have a larger…
5 New Year’s resolutions that are easy to keep
According to a recent survey, only nine percent of us manage to carry out our New Year’s resolutions. However, it’s…
Why ACCA has a remarkable number of female students
The professional world is always considered a man’s playfield but going by statistics, that ratio is fast changing. Accountancy is…
5 ways to reduce holiday stress and stay on course with your studies
After finally freeing yourself from your school or workplace routine, you’re looking at several weeks of free time and quality…
How is strategic technology management revolutionising the global business environment?
For business owners and managers, investing in the right technologies is crucial to ensure the efficiency of their in-house business…
An overview of AAT qualifications
Accountancy has always been considered a reliable profession for students. It is seen as a fool-proof career plan, reassuring and…
Follow the Leader with Julian Hoseason
Continuing our series of webinars with Follow the Leader, we met Distinguished Senior Lecturer Julian Hoseason for his insights on…
The role of Data Science culture in the application of organisational analytics
What is data science and how can it be used in a business? Back in the early 90s, artificial intelligence…
What is the importance of strategic marketing in an organisation?
In the sea of data, how do organisations make their products truly stand out? Grabbing the attention of the masses…
Can video games help you ace your ACCA exams?
While you may know of the social benefits of playing video games, you may not be aware of how they…
How can efficient project management enhance your leadership skills?
How can efficient project management enhance your leadership skills? A project manager oversees the various tasks involved in a project…