Luxury Brand Management
Luxury Brand Management

Online Global MBA (Luxury Brand Management)

The growing profile of the luxury brand market presents you with a unique opportunity. You can now further your marketing and management expertise and enter this dynamic and lucrative market sector.

Our MBA programme, delivered 100% online through Study Interactive, develops your marketing, research and strategic management skills while providing you with the specialised knowledge you need for a successful, high-end career managing luxury international brands.

On completion of the course you will have acquired the ability to successfully develop, implement and manage holistic luxury brand marketing campaigns.

Duration: Online 18-36 months
Start dates: Every 12 weeks
Campus available: Online
Fees: £8500
  • UK undergraduate degree or equivalent – any subject area
  • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
  • Relevant work experience is an asset, but no work experience is required

Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

*Don’t have the IELTS required? Get the IELTS preparation you need with The Language Gallery.

STAGESMODULES
Stage I Marketing and Business Environment (15 credits)
Accounting and Managerial Finance (15 credits)
Systems and Operations Management (15 credits)
Research Methods
Stage II Strategic Management and Leadership (15 credits)
Luxury Brand Management (15 credits)
Global Marketing Management (15 credits)
Research Methods
Stage III Online Dissertation and Research Methods (30 credits)

This online programme is offered through Study InterActive, LSBF’s online platform, and is validated and awarded by the International Telematic University UNINETTUNO.

Specialisation Modules **

LUXURY BRAND MANAGEMENT

This vital module prepares you to manage a diverse range of high-end, specialist and luxury products.

You will cover the essentials of luxury brand management including sophisticated business models, the ‘7p’s’ of the marketing mix, and luxury customer relationship management (CRM).

The effects of time and place on luxury brand development will be explored, introducing the material, symbolic and experiential dimensions of the market.

On successful completion of the module, you will be able to:

  • Assess the project life cycle and appraise alternative approaches to luxury brand management.
  • Evaluate the relationship between marketing strategies and brand value for luxury brands.
  • Scrutinise current practices in a luxury brand organisation to identify and assess suggestions for their improvement.
  • Identify and examine the criteria for success in the luxury brand industry.
  • Apply relevant approaches, tools and techniques to both brand management and the associated issues of campaign implementation.

Learn more about the course assessment strategy.

GLOBAL MARKETING MANAGEMENT

The development of globalisation has fundamentally altered the international business world, making it necessary for top management to create effective strategies to deal with its effects.

The global marketing management module is designed to equip you with the necessary skills to achieve this. Topics covered include global strategies, the international marketing environment and the elements making up global marketing plans.

On successful completion of the module, you will be able to:

  • Analyse the primary approaches to global marketing.
  • Evaluate the knowledge needed to create and implement global marketing decisions, policies and strategies which yield results.
  • Perform detailed analysis of the strategic marketing practices employed by international organisations in various contexts.
  • Devise and assess a marketing plan and the range of advanced skills required for its design and implementation within a global institution.
  • Evaluate the international marketing environment to determine its impact on the formulation of marketing strategy for a given global company.

**All specialisations are subject to student demand

Core Modules

Detailed information about the core modules can be found on the Global MBA Programme Structure page.

Career Direction

Having gained a sophisticated grasp of luxury brand management practices, you will be perfectly positioned to apply your skills to the development of the profile of major brands at a wide range of leading international organisations.

A great deal of career options will be available to you and include

  • Marketing Communication Manager
  • Head of Product Development
  • Strategic Marketing Analyst
  • Luxury Brand Manager
Call us today
 

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Study online:
+44 (0) 20 3535 1173

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COURSE VALIDATED BY

Luxury Brand Management

"As an international student, studying in London has given me a competitive edge on the international job scene"

Chriszelle Borja
Senior Marketing Exec, Nike
MA in Strategic Marketing Graduate
Philippines