We’ve switched our classes to live online. For more Covid-19 updates, click here

What is a marketing degree?

What is a marketing degree?

A marketing degree is an undergraduate or postgraduate qualification that explores a wide range of topics, such as market research, marketing strategy, consumer behaviour, advertising, and public relations.

You may also learn about pricing strategies, branding, and product development.

To succeed in marketing it’s important to have a broad range of skills, perhaps most importantly strong communication. You will need to effectively convey concepts, ideas, services, and products to the people you work with as well as consumers.

IT skills will play an equally important role in your marketing degree and future career, as the majority of business strategies are geared toward online marketing campaigns that rely heavily on the digital world (e.g. social media platforms).

As a marketer, you’ll also need to know how to present data using technology. There are degrees that solely explore online marketing, which are available to those particularly interested in technology and digital marketing strategy.


Other Opinions and Features

The Rise of Mobile Accounting

Accounting has always been a field that’s associated with piles of paperwork, spreadsheet and staggering numbers. Using computers to carry…

What will the role of the CFO look like in the future?

The CFO role is often thought of as being largely preoccupied with numbers and data, but in the last few…

7 Myths About Accountancy

Wondering what accountancy is really like as a career? Many people think that being an accountant is just number crunching…

Back to top