Dual MSc and MA in Strategic Marketing Online

The Dual MSc and MA in Strategic Marketing offers graduates a double qualification in global marketing skills, placing emphasis on career progression and a collaborative learning experience.

Our online marketing programme teaches you how to successfully connect products to people across regions, countries and industries, placing you at the forefront of marketing and business.  You will explore important strategic marketing practices, including the implementation, management and evaluation of marketing activities in both a national and international context.

This marketing degree will teach you how to address marketing challenges using efficient and creative techniques by covering in-depth market research, data analysis, marketing strategy and communications at a leadership level. Drawing from their expansive business backgrounds, our lecturers infuse industry experience into their seminars and case studies, and are at hand to provide sound career advice.

As a graduate, you will possess the academic and practical expertise needed to become an innovative and influential marketing professional, giving you the option to move directly into senior leadership roles.   

Duration: 18-36 months
Start dates: Every 12 weeks
Campus availability: Online
Fees: £1,250 per module
  • UK undergraduate degree (any class) or equivalent – any subject areas
  • English Levels 5.5 IELTS (5.5 in all bands)
  • No working experience is required, but it is considered an advantage

Students who do not meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

Benefits of studying online

LSBF has a flexible approach to learning with a bespoke delivery that places a greater emphasis on applied and interactive learning. Ultimately, we aim to ensure that every single type of learner will study more efficiently, effectively and enjoyably.

Enrol on the online Dual MSc and MA in Strategic Marketing today:

  • Become a member of a rapidly growing online community – consisting of more than 15000 students from 150 different countries
  • Take part in live chat sessions with your tutors, mentors and classmates
  • Receive comprehensive text books, lecture notes and revision kit
  • Measure your knowledge via hundreds of case studies contained in HD quality video sessions
  • Test your progress with quizzes, tests and a self-assessed

Who is it for?

This online marketing master’s degree is for ambitious marketing professionals looking to take their career to the next level, and entrepreneurs who aspire to establish or expand their own marketing business. The programme places emphasis on career progression, and is perfect for both digital and traditional marketers.

Our students come from over 150 nations around the world, from varying backgrounds, industries, and levels of experience – from recent graduates to current marketing managers. You will have the opportunity to learn about marketing in greater depth and network with like-minded individuals and industry professionals.

What will you learn?

Our Dual MSc and MA in Strategic Marketing is a cutting-edge online degree programme that explores the ever-evolving area of international marketing management. Modern marketers have more communication channels and marketing tools at their disposal than ever before, so an up-to-date knowledge of the modern marketing environment is an essential requirement in the current business climate.

The online Dual MSc and MA in Strategic Marketing programme comprises two parts:

  • 3 core modules and 3 elective modules (15 ECTS credits each)
  • Integrative Research and Consultancy Project (30 ECTS credits)

Part 1

You can choose an accelerated mode of study for any of the core or elective modules (12-15 months) – or the standard mode (completion between 1 and 3 years). The accelerated option consists of 8 weeks of study for each module, with the formative assessment in the eighth week of study. Alternatively, the standard mode can be completed over 12 weeks for each module, with the formative assessment in the last week.

Part 2

After completing the core and elective modules, you will move on to the Integrative Research and Consultancy Project. This will take 20 weeks to complete with a number of formative assessments throughout. The research proposal will be concluded in the fifth week and will count as 20% of the final grade, while the dissertation will represent 80% of your final grade. This will be completed at the end of the 20 weeks, and a senior member of the academic staff will act as your supervisor and provide guidance throughout the project.

How will you study?

Each module will be delivered to you via:

  • Case studies contained in HD quality video lectures with lecture notes
  • Comprehensive text books
  • Online tests to assess your knowledge on key concepts and theories
  • A revision kit for each module
  • Self-assessed mock assignment
  • Live chat session for revision, assignment preparation and direct interaction with the tutor
  • Online libraries containing useful resources for your assignments and dissertation research
Career Direction
Class Profile – Employment Background and Career Aspirations
What our students say

LEARN MORE

Syllabus for Dual MSc and MA in Strategic Marketing course

Choice of 5 specialisations

Career direction with master’s degree in marketing

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"Studying at LSBF has made me a more rounded worker, able to combine my practical experience with academic knowledge"

Chriszelle Borja
Senior Marketing Exec, Nike
MSc Marketing Graduate
Philippines

Online Study

“I have completed a challenging Master's programme that has given me the courage to openly accept any challenge that I am presented with”

Katriina Marja Kuusela
MSc Marketing Student
Finland