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Online Master in Strategic Marketing (Digital Marketing and Social Media)

 

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.

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Digital Marketing and Social Media

Key Facts

  • Duration: 18 - 36 months
  • Start dates: January / April / July / October
  • Campus: Online
  • Fees: £7,000 (Student Payment Plan available)

This online programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace.

Digital Marketing and Social Media

Stage I

Strategic Marketing Management 
Marketing Communications 
Consumer Behaviour and Research

Stage II

Digital Marketing Communications
Internet Marketing Management 
Social Media Communications

Stage III

Integrative Research and Consultancy Project

**All specialisations are available, subject to student demand.

Specialisation Modules

In this module you will gain extensive expertise in the application of modern marketing’s most powerful tool – online and digital marketing. Develop your knowledge of communication strategies and the elements of law relevant to digital media. You will also examine search engine methodology to get an understanding of how they work and what they look for.

On successful completion of the module, you will be able to:

  • Critically assess the main approaches to Internet Marketing and E-Promotion.
  • Identify and critically evaluate effective strategies, tools and development approaches for digital marketing.
  • Critically evaluate the relationship between effective Internet and Digital Marketing Communications strategies and successful public relations management.
  • Evaluate  the current Internet and Digital Marketing Communications practices in a global organisation and identify and critically appraise suggestions for improvement of these practices.
  • Analyse current developments in New Media and evaluate their potential impact on the Internet and Digital Marketing Communications strategies of a chosen organisation.

Learn more about the course assessment strategy.

The internet has revolutionised marketing practice, changing the game for good. This module forms the link between theory and practice by constantly referring to the latest case studies in digital and internet marketing.

On successful completion of the module, you will be able to:

  • Critically assess the main approaches to Internet Marketing management and customer/client acquisition in the post-modern marketing era.
  • Identify and critically evaluate effective Internet marketing strategies, tools and development approaches for Internet marketing campaigns.
  • Critically evaluate the relationship between effective Internet marketing campaigns and firm performance and brand awareness.
  • Evaluate  the current Internet marketing best practices in a global organisation and identify and critically appraise suggestions for improvement of these practices.
  • Analyse current developments in Internet marketing and evaluate their potential impact on the Internet marketing strategies of a chosen organisation.

 Learn more about the course assessment strategy.

Current use of social networks in marketing activities is only the tip of the iceberg, with new tools and faster means of acquiring customers constantly being developed. This module develops your ability to provide detailed analysis of current organisations’ social media strategies.

On successful completion of the module, you will be able to:

  • Demonstrate an understanding of the role key social media, how and where they are used.
  • Identify and critically evaluate effective social media marketing strategies, tools and development approaches for building brand awareness, increasing market share and entering new markets.
  • Critically evaluate the relationship between the design, deployment and implementing of effective social media marketing strategies and the achievement of organisations marketing strategies and objectives.
  • Evaluate the current Social media marketing best practices in a global organisation and identify and critically appraise suggestions for improvement of these practices to allow for better performance and building an organisation of the 21st century.
  • Analyse current developments in social media and evaluate their potential impact on the marketing strategies of a chosen organisation.

Learn more about the course assessment strategy.

Career Direction

The course is key to keeping you at the forefront of modern marketing practice. It provides the skills to implement and manage effective social media and digital marketing campaigns around the world. You will be fully prepared to apply your new media skills in a top level marketing position or progress to entrepreneurship.

  • UK undergraduate degree (any class) or equivalent – any subject areas
  • English Levels 5.5 IELTS (5.5 in all bands)
  • No working experience is required, but it is considered an advantage
“The modules were really interesting and very applicable to my work. I like the fact it was taught by professors who came from a business environment. They could fill me in and update me on state-of-the-art digital marketing practices. I’d recommend online study to anyone thinking about it.’’ Business School
“I have completed a challenging Master's programme that has given me the courage to openly accept any challenge that I am presented with” Business School
The things I’ve learned from this programme, I can apply in my everyday business life. It has given me a different perspective, not only in the field of marketing, but in business too.’ Business School
More student stories

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