We’ve switched our classes to live online. For more Covid-19 updates, click here

Online Global MBA (Marketing Management)

In today’s marketplace, digital marketing plays an increasingly important role in managing products and brands, and reaching consumers. This degree, delivered 100% online through LSBF's online learning platform, examines the opportunities and problems presented by globalisation, as well as solutions to these problems.

Marketing Management

Key Facts

  • Duration: 18 - 36 months
  • Start dates: January / April / July / October
  • Campus: Online
  • Fees: £9,000 (Student Payment Plan available)

The Global Marketing Management module requires you to create a hypothetical global marketing plan. To do this, you will draw upon your newly acquired knowledge of marketing policies; targeted marketing; regional cultures; and different legal and political environments. It will also allow you to use the digital marketing strategies, tools and methods covered by this programme.

Marketing Management

Stage I

Marketing and Business Environment 
Accounting and Managerial Finance 
Systems and Operations Management 
Research Methods

Stage II

Strategic Management and Leadership 
Global Marketing Management 
Digital Marketing Communications 
Research Methods

Stage III

Online Dissertation and Research Methods 

Specialisation Modules

Globalisation is an ever-present, growing concern in today’s business world, so managers have a responsibility to prepare organisations for its effects.

This module develops your understanding of international marketing environments, global strategies and the components of global marketing plans.

On successful completion of the module, you will be able to:

  • Assess the main approaches to global marketing and identify the information required to establish and implement effective global marketing decisions, policies and strategies.
  • Synthesise and critically evaluate a marketing plan.
  • Examine the global marketing environment and its impact on marketing strategy formulation for a given global organisation.
  • Identify management issues caused by globalisation and evaluate market entry strategies.

Learn more about the course assessment strategy.

This module explores digital marketing communication strategies and elements of law that are particularly applicable to the digital media.

You will also examine search engines’ methodology to get an understanding of how they work and what they look for.

On successful completion of the module, you will be able to:

  • Examine the main approaches to internet marketing and e-promotion.
  • Assess the effectiveness of digital marketing strategies and tools.
  • Explore the relationship between digital marketing communication strategies and successful public relations management.
  • Appraise the current digital marketing communications practices in a global organisation, making suggestions on how to improve these practices.
  • Analyse current developments in new media and their potential impact on the marketing strategies of a chosen organisation.

Learn more about the course assessment strategy.

Core Modules

Detailed information about the core modules can be found on the:

Career Direction

Marketing is an exciting, often creative field, and a discipline that is directly linked to sales.
Upon completion of this degree, you can find yourself in one of the roles below:

  • Digital Marketing Manager
  • Creative Director
  • Social Media Consultant
  • SEO Manager
  • Brand Manager

  • UK undergraduate degree or equivalent – any subject area
  • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
  • Relevant work experience is an asset, but no work experience is required

*Don’t have the IELTS required? Get the IELTS preparation you need with The Language Gallery.

Student comments

I chose to study with LSBF because it just seemed really perfect for me. Since graduating, I doubled my salary and I’m much happier in the position that I am in. I’m working for the industry I want to work with, so it changed my life for the better. Business School
With my supervisor, it was a very relaxed approach. He made me feel very confident and relaxed while doing my work. Business School
I know at the beginning it’s a bit scary studying on a platform – you don’t see anyone, so you are uncertain. Just follow your gut and just do it. Stay connected and network, network, network, because networking is the key. Business School
More student stories

Request More Info

Or contact a programme advisor by calling

+44 (0) 20 3535 1173

Back to top