Sales Management
Sales Management

Online Dual MSc and MA in Strategic Marketing (Sales Management)

Customers are the most valuable asset any business has – that’s why we have designed a master’s degree with a direct focus on customer and sales management. The online coursed, offered through Study Interactive, equips you with the advanced skills you need to develop a loyal client base and manage strong business relationships.

Throughout the tailored master’s you will cover the advanced disciplines and processes of sales management, CRM, integrated marketing communications and advertising & promotion management.

Successfully completing this online course is the ideal preparation for a senior level leadership or management career at the forefront of international marketing and sales.

Duration: 18-36 months
Start dates: Every 12 weeks
Campus availability: Online
Fees: £1,250 per module
  • UK undergraduate degree (any class) or equivalent – any subject areas
  • English Levels 5.5 IELTS (5.5 in all bands)
  • No working experience is required, but it is considered an advantage

Students who do not meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

Stage I Strategic Marketing Management 
Marketing Communications 
Consumer Behaviour and Research
Research Methods
Stage II Customer Relationship Management 
Strategic Sales Management
Advertising and Promotion Management 
Research Methods
Stage III Online Dissertation and Research Methods 

LSBF has partnered with InterActive Pro to power and support the online Dual MSc & MA Strategic Marketing degree programme.

Specialisation Modules**


The CRM module develops your skills, helping you gain mastery of CRM software. You will learn to plan and manage customer relationship management strategies, making you a valuable asset in the job market.

On successful completion of the module, you will be able to:

  •  Assess the leading approaches to Customer Relationship Management from a critical perspective.
  • Identify and closely examine effective CRM strategies, tools and development approaches for customer acquisition and retention in both B2B and B2C scenarios.
  • Critically evaluate the relationship between the management of effective tools and software and the performance of a customer-driven enterprise.
  • Evaluate current CRM best practices in a global organisation, identifying and critically appraising suggestions for their improvement.
  • Scrutinise current developments in CRM to determine their possible effects on the customer acquisition and retention strategies of a chosen organisation.

Learn more about the course assessment strategy.


In this module you will examine the development of the sales function, the relationship between sales and business objectives, various sales techniques and sales management strategies.

On successful completion of the module, you will be able to:

  • Perform close analysis of the principal approaches to strategic sales management.
  • Investigate the global sales environment so as to determine its impact on sales strategy formulation for a given global organisation.
  • Appraise the current strategic sales management practices in an organisation before identifying and assessing suggestions for improvement of these practices.
  • Construct and apply models for sales strategy implementation.
  • Synthesise and inspect a strategic sales analysis and plan for a global organisation.

Learn more about the course assessment strategy.


This part of the course will develop your awareness of the challenges and business practices associated with strategic advertising and brand management.

You will progress to assessment of multi-faceted, integrated campaigns and media planning through the study of both highly effective and unsuccessful cases of brand management by a range of relevant companies working in the field.

On successful completion of the module, you will be able to:

  • Analyse developments within the advertising and promotion sector before evaluating their potential impact on a given organisation’s relevant strategies.
  • Determine current advertising and promotion management practices in an organisation before identifying potential improvements.
  • Design and analyse an advertising and promotion process plan.                                    
  • Devise and evaluate a media selection plan.
  • Measure advertising and promotion returns through appropriate metrics.

Learn more about the course assessment strategy.

**All specialisations are subject to student demand

Career Direction:

High-end sales, marketing and management roles all become available to you on completion of your online studies.

Apply your advanced skills in management and leadership roles including Brand Manager, Sales Director, Key Account Manager and Business Development Manager – all within the global business context.

Call us today

To speak to an Advisor, call us.

Study online:
+44 (0) 20 3535 1173

Request More Info


  • Sales Management
  • Sales Management
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Sales Management

"All the lecturers are highly respected in their fields - their expertise has ensured that I am fully prepared for future business roles"

Chriszelle Borja
Senior Marketing Exec, Nike
Master's in Marketing Graduate