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Online Master in Strategic Marketing (Sales Management)


Customers are the most valuable asset any business has – that’s why we have designed a master degree with a direct focus on customer and sales management. This online programme equips you with the advanced skills you need to develop a loyal client base and manage strong business relationships.

Throughout this tailored master you will cover the advanced disciplines and processes of sales management, CRM, integrated marketing communications and advertising & promotion management.

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Sales Management

Key Facts

  • Duration: 18 - 36 months
  • Start dates: Every 12 weeks
  • Campus: Online
  • Fees: £7,000 (Student Payment Plan available)

Successfully completing this online course is the ideal preparation for a senior level leadership or management career at the forefront of international marketing and sales.

Sales Management

Stage I

Strategic Marketing Management 
Marketing Communications 
Consumer Behaviour and Research

Stage II

Customer Relationship Management 
Strategic Sales Management
Advertising and Promotion Management 

Stage III

Integrative Research and Consultancy Project.

**All specialisations are available, subject to student demand.

Specialisation Modules

You will learn to plan and manage customer relationship management strategies, making you a valuable asset in the job market.

On successful completion of the module, you will be able to:

  • Assess the leading approaches to Customer Relationship Management from a critical perspective.
  • Identify and closely examine effective CRM strategies, tools and development approaches for customer acquisition and retention in both B2B and B2C scenarios.
  • Critically evaluate the relationship between the management of effective tools and software and the performance of a customer-driven enterprise.
  • Evaluate current CRM best practices in a global organisation, identifying and critically appraising suggestions for their improvement.
  • Scrutinise current developments in CRM to determine their possible effects on the customer acquisition and retention strategies of a chosen organisation.

Learn more about the course assessment strategy.

On successful completion of the module, you will be able to:

  • Perform close analysis of the principle approaches to strategic sales management.
  • Investigate the global sales environment so as to determine its impact on sales strategy formulation for a given global organisation.
  • Appraise the current strategic sales management practices in an organisation before identifying and assessing suggestions for improvement of these practices.
  • Construct and apply models for sales strategy implementation.
  • Synthesise and inspect a strategic sales analysis and plan for a global organisation.

Learn more about the course assessment strategy.

You will progress to assessment of multi-faceted, integrated campaigns and media planning through the study of both highly effective and unsuccessful cases of brand management by a range of relevant companies working in the field.

On successful completion of the module, you will be able to:

  • Analyse developments within the advertising and promotion sector before evaluating their potential impact on a given organisation’s relevant strategies.
  • Determine current advertising and promotion management practices in an organisation before identifying potential improvements.
  • Design and analyse an advertising and promotion process plan.                                    
  • Devise and evaluate a media selection plan.
  • Measure advertising and promotion returns through appropriate metrics.

Learn more about the course assessment strategy.

Career Direction

High-end sales, marketing and management roles all become available to you on completion of your online studies.

Apply your advanced skills in management and leadership roles including Brand Manager, Sales Director, Key Account Manager and Business Development Manager – all within the global business context.

  • UK undergraduate degree or equivalent – any subject area
  • English levels 5.5 IELTS (5.5 in all bands)or equivalent*
  • Relevant work experience is an asset, but no work experience is required

*Don’t have the IELTS required? Get the IELTS preparation you need with The Language Gallery.

Student comments

The things I’ve learned from this programme, I can apply in my everyday business life. It has given me a different perspective, not only in the field of marketing, but in business too.’ Business School
"Studying at LSBF has made me a more rounded worker, able to combine my practical experience, with academic knowledge." Business School
“I have completed a challenging Master's programme that has given me the courage to openly accept any challenge that I am presented with” Business School
More student stories

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Or contact a programme advisor by calling

+44 (0) 20 3535 1173

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