Luxury Brand Management
Luxury Brand Management
Luxury Brand Management

Chriszelle Borja

Philippines
MA in Strategic Marketing Graduate, Senior Marketing Executive, Nike

"As a student at LSBF, I was able to benefit from a first-class higher education, acquainting myself with the latest tools and qualifications."

Online Dual MSc and MA in Strategic Marketing (Luxury Brand Management)

Luxury brands are big business in today’s international economy – this offers both a unique challenge and an unprecedented opportunity for those in the marketing industry.

This online degree programme, delivered 100% online through Study Interactive, is specifically designed with the luxury brand sector in mind, and prepares you for marketing management and leadership. By developing an advanced awareness of consumer behaviour and consumer relationship management skills, you will learn to apply effective strategic marketing techniques to luxury brands in a fiercely competitive market.

Duration: 18-36 months
Start dates: January, March, June, and October
Campus availability: Online
Fees: £1,250 per module
  • UK undergraduate degree (any class) or equivalent – any subject areas
  • English Levels 5.5 IELTS (5.5 in all bands)
  • No working experience is required, but it is considered an advantage

Students who do not meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)

STAGESMODULES
Stage I Strategic Marketing Management (15 credits)
Marketing Communications (15 credits)
Consumer Behaviour and Research (15 credits)
Research Methods
Stage II Luxury Brand Management
Global Marketing Management
Public Relations Management
Research Methods
Stage III Online Dissertation and Research Methods (30 credits)

This online Dual MSc and MA in Strategic Marketing programme is offered through Study InterActive, LSBF’s online platform and is jointly awarded by Geneva Business School and the International Telematic University UNINETTUNO.

Specialisation Modules**

LUXURY BRAND MANAGEMENT

In this module you will come to terms with the relevant tools used in managing luxury brands, ranging from the ‘7ps’ of the marketing mix to aspects of luxury customer relationship management and sophisticated business models.

You will develop an appreciation of how luxury brands have evolved over time. The symbolic, material and experiential dimensions of the luxury brand market are also explored extensively.

On successful completion of the module, you will be able to:

  • Explore brand/project life cycles while surveying alternative approaches and relevant implementation issues.
  • Determine and discuss the relationship between marketing strategies and brand value for luxury markets.
  • Examine current practices in luxury brand organisations to identify and evaluate suggestions for improvement.
  • Identify and develop criteria for success in the luxury brand industry.
  • Evaluate and apply the appropriate approaches, tools and techniques to brand management.

Learn more about the course assessment strategy.

GLOBAL MARKETING MANAGEMENT

Globalisation is continually affecting every aspect of the business world. Top management, therefore, has a responsibility to respond and develop approaches that prepare organisations for its effects.

This module develops your understanding of international marketing environments, global strategies and the components of global marketing plans.

On successful completion of the module, you will be able to:

  • Scrutinise the principal approaches to global marketing and evaluate the information required to establish and implement effective international marketing policies and strategies.
  • Perform a close analysis of the key marketing practices employed by global organisations in various contexts.
  • Devise and assess a marketing plan and the range of advanced skills required for its design and implementation within a global organisation.
  • Evaluate the global marketing environment to determine its impact on the formulation of marketing strategy for a given global organisation.
  • Identify management problems in global marketing, including an evaluation of market entry strategies and courses of action within the situation-dependent context.

Learn more about the course assessment strategy.

PUBLIC RELATIONS MANAGEMENT

This module equips you with the necessary practical and analytical skills needed to design, implement and evaluate successful public relations strategies. It is designed to encourage discussion, debate, and examination of the multiple options available to today's PR managers.

On successful completion of the module, you will be able to:

  • Critically analyse the relationship between organisational and public relations strategies.
  • Appraise the nature of corporate communications and its impact on the public relations management process.
  • Consider the importance of effective cross functional communication within the organisation and its influence on the effectiveness of external communication.
  • Analyse current developments in PR management before evaluating their potential impact on the corporate communications strategies of a given organisation.
  • Critically evaluate the relationship between corporate image and corporate reputation in various organisations.

Learn more about the course assessment strategy.

**All specialisations are subject to student demand

Career Direction:

With your skills and knowledge in managing premium brands on the global stage, you will be perfectly prepared to take on management challenges at leading organisations.

Make full use of your abilities in roles such as Account Manager, Marketing Manager and Business Development Manager in companies around the world.

Important Information, Terms & Conditions

*Please note that not all study modes/campuses/intake combinations are possible within the programme offered. The programme runs based on student demand. Please contact your student advisor for more information.

 

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Study online:
+44 (0) 20 3535 1173

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COURSE VALIDATED BY

  • Luxury Brand Management
  • Luxury Brand Management
Luxury Brand Management

“I chose the Marketing course at LSBF because it suited my needs best and I was impressed that I could choose my own pathway to tailor the course to my specific career ambitions.”

Katriina Marja Kuusela
MSc Marketing Student
Finland