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Topic: Influencer Marketing 2.0 – Global Trends

Date & Time: 5 February 2026 | Thursday 10:00 AM (UK time)

Speakers: Cormac Austin, Marketing Programme Leader at LSBF

 

Business School

Christiaan Heemskerk,

Netherlands

Christiaan Heemskerk, who graduated from LSBF in 2011 with a MSc in Marketing, used his knowledge of the most up-to-date theories in Digital Marketing to secure his current position as Business Acquisition Manager at Google European Headquarters in Dublin, Ireland. Studying at LSBF allowed Christiaan to study at one of the few universities in the UK that offers cutting-edge modules alongside a Masters degree. The course also ensured a large amount of practical implementation of course knowledge. The forward-looking nature of LSBF's Marketing MSc gave him the upper hand he needed to outdo his competitors in the job market and step into his new role. “At Google, I am applying all the theories I have learned during my Internet and Digital Marketing Communications and Web Analytics classes at LSBF. They have given me a solid understanding of marketing in the digital environment that is proving invaluable.” “Thanks to the knowledge and skills I gained at LSBF, I now have the opportunity to work with extremely talented people. Even though I have only just joined the company, my ideas and opinions are valued and taken into consideration.” What's your advice for new students? Make sure that you enrol in courses and work experience that prove to future employers that you are proactively developing your skills. Have fun, be persistent and network. Do something to stand out from the crowd and be prepared with creative answers for interviews.

More student testimonials

Timothy Wei

Timothy Wei, Malaysia

After completing the ACCA accounting qualification, Timothy wanted to continue his education and find a programme which allowed him to take on additional research.

Naz Büke Günay

Naz Büke Günay, Turkey

Naz Büke Günay, is a Turkish MBA UoW student, who has found that studying abroad at LSBF has given her the confidence she needed to succeed in her financial career – she is currently an Associate at PWC.

Maada Sama Foray

Maada Sama Foray , Sierra Leone

Maada began his finance career in Gambia where he worked for PKF. He came to the UK in 2011 and enrolled for LSBF’s MBA programme.

Anna Paterlini

Anna Paterlini, Italy

Anna Paterlini trained as an archaeologist and was working full-time when she decided to make a career change.

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