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Hone your strategic leadership skills with

Strategic Leadership and Change Course

Intake: 5th August - 8th August

Duration: 4 days


Online Global MBA (Sales Management) Degree


Businesses rely on sales, and those with the expertise to increase sales. This degree, delivered 100% online, will teach you how to oversee a successful sales strategy, focused on maintaining positive relationships with customers. It covers theories that are central to sales management, and asks you to apply them to real-life organisations so you can see how they work in practice.

Sales Management

Key Facts

  • Duration: 18 - 36 months
  • Start dates: January / April / July / October
  • Campus: Online
  • Fees: £9,000 (Student Payment Plan available)

The knowledge and skills you acquire on this programme will enable you to create and evaluate detailed sales strategies, using various data collection methods. What you learn will mirror the latest trends and thinking in the business world, so you will immediately become invaluable to your next employer.

Sales Management

Stage I

Marketing and the Business Environment 
Accounting and Managerial Finance 
Systems and Operations Management 
Strategic Management and Leadership 

Stage II

Customer Relationship Management 
Strategic Sales Management 

Stage III

Integrative Research and Consultancy Project

**All specialisations are available, subject to student demand

Specialisation Modules

Set yourself apart in a competitive jobs market – develop the customer relationship management (CRM) skills that businesses want.

Using CRM software, you will be able to plan and manage detailed customer relationship strategies.

On successful completion of the module, you will be able to:

  • Appraise the main approaches to customer relationship management.
  • Evaluate how effectively CRM strategies, tools and development approaches achieve customer acquisition and retention, in both B2B and B2C scenarios.
  • Examine the relationship between CRM tools and software, their management and the performance of a customer-driven enterprise.
  • Assess the current CRM practices in a global organisation and propose ways to improve them.
  • Investigate current developments in CRM and evaluate their potential impact on the customer acquisition and retention strategies of a chosen organisation.

Learn more about the course assessment strategy.

This module looks at the development of the sales function, the relationship between sales objectives and business objectives, different sales techniques and sale management strategies.

On successful completion of the module, you will be able to:

  • Appraise the main approaches to strategic sales management.
  • Assess the global sales environment and its impact on sales strategy formulation for a given global organisation.
  • Evaluate the current strategic sales management practices in an organisation and suggest ways to improve it.
  • Construct and apply models for sales strategy implementation.
  • Create a strategic sales analysis and plan for a global organisation.

Learn more about the course assessment strategy.

Core Modules

Detailed information about the core modules can be found on the

Career Direction

Businesses rely on sales, so those who can maximise sales are highly valued.
This degree can transform you into one of those individuals and lead to positions such as:

  • International Sales Manager
  • Customer Relationship Manager
  • Strategic Sales Manager
  • Sales Analyst
  • Head of Business Development

  • UK undergraduate degree or equivalent – any subject area
  • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
  • Relevant work experience is an asset, but no work experience is required

*Don’t have the IELTS required? Get the IELTS preparation you need with The Language Gallery.

Student comments

I chose to study with LSBF because it just seemed really perfect for me. Since graduating, I doubled my salary and I’m much happier in the position that I am in. I’m working for the industry I want to work with, so it changed my life for the better. Business School
With my supervisor, it was a very relaxed approach. He made me feel very confident and relaxed while doing my work. Business School
I know at the beginning it’s a bit scary studying on a platform – you don’t see anyone, so you are uncertain. Just follow your gut and just do it. Stay connected and network, network, network, because networking is the key. Business School
More student stories

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Or contact a programme advisor by calling

+44 (0) 20 3535 1173

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