Sales Management
Sales Management
Sales Management

Luis Fernando Arrazola

MBA Graduate, City Manager, Groupon

"I enjoyed the international scope of the MBA, which taught me to view businesses and companies from a global perspective."

Online Global MBA (Sales Management) Degree

Businesses rely upon sales, and those with the expertise to increase sales. This degree, delivered 100% online, will teach you how to oversee a successful sales strategy, focused on maintaining positive relationships with customers. It covers theories that are central to sales management, and asks you to apply them to real-life organisations so you can see how they work in practice.

The knowledge and skills you acquire on this programme will enable you to create and evaluate detailed sales strategies, using various data collection methods. What you learn will mirror the latest trends and thinking in the business world, so you will immediately become invaluable to your next employer.

Duration: Online 18-36 months
Start dates: January, April, July, October
Campus available: Online

Student Payment Plan available

  • UK undergraduate degree or equivalent – any subject area
  • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
  • Relevant work experience is an asset, but no work experience is required

*Don’t have the IELTS required? Get the IELTS preparation you need with The Language Gallery.

Stage I Marketing and Business Environment 
Accounting and Managerial Finance 
Systems and Operations Management 
Research Methods
Stage II Strategic Management and Leadership 
Customer Relationship Management 
Strategic Sales Management 
Research Methods
Stage III Online Dissertation and Research Methods 

Specialisation Modules **

Customer Relationship Management

Set yourself apart in a competitive jobs market – develop the customer relationship management (CRM) skills that businesses want. Using CRM software, you will be able to plan and manage detailed customer relationship strategies.

On successful completion of the module, you will be able to:

  • Appraise the main approaches to customer relationship management.
  • Evaluate how effectively CRM strategies, tools and development approaches achieve customer acquisition and retention, in both B2B and B2C scenarios.
  • Examine the relationship between CRM tools and software, their management and the performance of a customer-driven enterprise.
  • Assess the current CRM practices in a global organisation and propose ways to improve them.
  • Investigate current developments in CRM and evaluate their potential impact on the customer acquisition and retention strategies of a chosen organisation.

Learn more about the course assessment strategy.

Strategic Sales Management

This module looks at the development of the sales function, the relationship between sales objectives and business objectives, different sales techniques and sale management strategies.

On successful completion of the module, you will be able to:

  • Appraise the main approaches to strategic sales management.
  • Assess the global sales environment and its impact on sales strategy formulation for a given global organisation.
  • Evaluate the current strategic sales management practices in an organisation and suggest ways to improve it.
  • Construct and apply models for sales strategy implementation.
  • Create a strategic sales analysis and plan for a global organisation.

Learn more about the course assessment strategy.

**All specialisations are subject to student demand

Core Modules

Detailed information about the core modules can be found on the Global MBA Programme Structure page.

Career Direction

Businesses rely upon sales, so those who can maximise sales are highly valued. This degree can transform you into one of those individuals and lead to a position such as:

  • International Sales Manager
  • Customer Relationship Manager
  • Strategic Sales Manager
  • Sales Analyst
  • Head of Business Development


Call us today

To speak to an Advisor, call us.

Study online:
+44 (0) 20 3535 1173

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Sales Management

"At L'Oréal…diversity of styles it is something appreciated, and LSBF gave me the opportunity to have that unique intercultural experience meeting people from all over the world"

Danilo Mura
Senior Sales, L'Oreal
MIB Student