Integrated Marketing Communications
Integrated Marketing Communications
Integrated Marketing Communications

Chriszelle Borja

MA in Strategic Marketing Graduate, Senior Marketing Executive, Nike

"As a student at LSBF, I was able to benefit from a first-class higher education, acquainting myself with the latest tools and qualifications."

Online Dual MSc and MA in Strategic Marketing (Integrated Marketing Communications)

Today’s successful marketing campaigns are highly dependent on a holistic approach. This online programme develops your knowledge of marketing principles, public relations and consumer behaviour – providing the ability to more effectively identify and target your key markets.

By studying an array of marketing principles, practices and real-world examples, you will gain the comprehensive range of knowledge and skills you need to create and manage complete, integrated marketing campaigns with global impact.

Duration: 18-36 months
Start dates: Every 12 weeks
Campus availability: Online
Fees: £1,250 per module
  • UK undergraduate degree (any class) or equivalent – any subject areas
  • English Levels 5.5 IELTS (5.5 in all bands)
  • No working experience is required, but it is considered an advantage

Students who do not meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

Stage I Strategic Marketing Management 
Marketing Communications
Consumer Behaviour and Research 
Research Methods
Stage II Advertising and Promotion Management
Public Relations Management
Digital Marketing Communications 
Research Methods
Stage III Online Dissertation and Research Methods 

LSBF has partnered with InterActive Pro to power and support the online Dual MSc & MA Strategic Marketing degree programme.

Specialisation Modules**


This module focuses on the challenges and business practices associated with strategic advertising and brand management. Emphasis is placed on multi-faceted, integrated campaigns and media planning and buying by studying real examples of both successful and unsuccessful brand management companies working in the field.

On successful completion of the module, you will be able to:

  • Investigate developments within the advertising and promotion sector to determine their potential impact on advertising and promotion strategies of a given organisation.
  • Evaluate an organisation’s current advertising and promotion management practices, offering suggestions for their improvement.
  • Construct and critically appraise an advertising and promotion process plan.                                    
  • Create and develop a media selection plan.
  • Select and apply appropriate metrics to measure advertising and promotion returns.

Learn more about the course assessment strategy.


Specific practical and analytical skills are a necessity when designing, implementing and monitoring effective public relations strategies. This module is, therefore, designed to encourage discussion, debate, and examination of the multiple options available to today's PR managers.

On successful completion of the module, you will be able to:

  • Investigate the relationship between organisational and public relations strategies.
  • Determine the nature of corporate communications and its impact on the public relations management process.
  • Ascertain the importance of effective cross-functional communication within the organisation and its influence on the effectiveness of external communication.
  • Examine current developments in PR management and evaluate their potential impact on the corporate communications strategies of a given organisation.
  • Critically evaluate the relationship between corporate image and corporate reputation in various organisations.

Learn more about the course assessment strategy.


In this module you will master internet and digital marketing communication strategies as well as elements of law relevant to the digital media. You will also examine search engine methodology to get an understanding of their functioning.

On successful completion of the module, you will be able to:

  • Critically assess primary approaches to internet marketing and E-Promotion.
  • Scrutinise effective strategies, tools and development approaches for digital marketing.
  • Determine the relationship between effective internet and digital marketing communications strategies and successful public relations management.
  • Evaluate the current internet and digital marketing communications practices in a global organisation before identification and critical appraisal of suggestions for their improvement.
  • Analyse current developments in New Media and evaluate their potential impact on the internet and digital marketing communications strategies of a chosen organisation.

Learn more about the course assessment strategy.

**All specialisations are subject to student demand

Career Direction:

Equipped with comprehensive skills and knowledge of integrated marketing practice, you will be highly employable in a multitude of top-end leadership and marketing positions. Join industry-leading organisations in diverse sectors including marketing, PR, fashion and advertising & communications.

Alternatively, you may choose to become an entrepreneur, applying your skills to the creation and development of your own product into a successful brand.

Call us today

To speak to an Advisor, call us.

Study online:
+44 (0) 20 3535 1173

Request More Info


  • Integrated Marketing Communications
  • Integrated Marketing Communications
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Integrated Marketing Communications

"Thanks to the knowledge and skills I gained at LSBF, I now have the opportunity to work with extremely talented people"

Christiaan Heemskerk
Business Acquisition Manager, Google
MA in Strategic Marketing Graduate