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Business School

Danilo Mura,

Italy

Danilo Mura, an Italian Masters in Business (MIB) GGSB student, and one of the youngest members of the L’Oreal Italia sales team, has used his experience of studying at LSBF’s uniquely international and multi-cultural school to help boost his current role in a global organisation. Danilo is currently studying with LSBF (expected to graduate 2013) and started working for L’Oreal Italia after finishing his exams in London. Now considered a senior member of the Sales and Category team, studying at LSBF with its diverse student body helped him understand the complexities of international management and develop negation skills to work across nationalities. “At L’Oréal your own ideas make the difference. People are encouraged to pursue what they consider good for the company. Hence, diversity of styles it is something appreciated, and LSBF gave me the opportunity to have that unique intercultural experience meeting people from all over the world. “In sales, understanding customer’s needs is the priority in order to set a successful negotiation. In my view, Intercultural Management and International Negotiation are core skills that help every day to match customer’s needs.” What’s your advice for new students? Learning an additional language can help with careers prospects, it also means that you can travel and better understand other cultures. But, always take time to prepare your CV and cover letter, and think carefully about how you can be an asset for the company you are applying to.

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