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Facebook releases new tools for small businesses

Facebook has launched new tools that will help small businesses to find new customers and grow internationally.

Businesses can now use the Lookalike Audiences Tool to upload a list of their current customers or leads and search for similar customers and leads.  

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Businesses will also be able to find new countries and target people worldwide or in specific regions, with the site delivering ads to selected areas.

They can also receive advice through a series of online seminars and a handbook for businesses to help them work on their international marketing techniques.

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Facebook said: “We are introducing new resources and solutions to help them [businesses] expand across the globe, from wherever they are.”

The website added that it wants to help all businesses grow internationally.


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