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Aviva teams up with tech accelerator to access “world-class” start-ups

Aviva has partnered with a digital tech start-up company to access “world-class digital start-ups” and provide them with mentoring.

The insurance company will be working with Plug and Play, which is based in Silicon Valley, for its InsurTech programme.


Aviva’s InsurTech programme will launch in September, and the company hopes that the project will attract around 1,000 start-ups.

Through the partnership, the company will mentor start-ups, helping them to turn their ideas into products and services. The most promising ideas will be selected, with 40 to 50 start-ups working at Plug and Play’s headquarters and being provided with hands-on support.

According to Aviva, the aim of the partnership is to make the company’s services more simple and convenient for its customers and provide them with insurance and financial services that are more tailored to their needs.

The project will also enable Aviva’s people to spend time at Plug and Play’s headquarters in Silicon Valley, working with tech experts and developing an understanding of emerging technologies.


Commenting on the partnership, Aviva Chief Digital Officer Andrew Brem said that it “forms another exciting strand of our digital innovation strategy as well as providing opportunities for our people to work with leading entrepreneurs to explore new digital innovations and thinking.”

Plug and Play Founder and CEO Saeed Amidi stated that it is “a great pleasure to partner with such a forward-looking insurance company and it's an honour to be part of their digital transformation.”

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