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Marketing Analysis and Decision-Making
Marketing Analysis and Decision-Making
Marketing Analysis and Decision-Making

Luis Fernando Arrazola

Colombia
MBA Graduate, City Manager, Groupon

"I enjoyed the international scope of the MBA, which taught me to view businesses and companies from a global perspective."

Online Global MBA (Marketing Analysis and Decision-Making)

This MBA specialisation will help you appreciate the importance of data and analytics in global marketing. As data is having a profound effect on this industry, today’s marketers must be able to generate meaningful insights about consumers, clients, and stakeholders, and develop focused and accountable action plans. You’ll also explore the ways in which marketing managers interpret data to make informed judgments in typical marketing scenarios.

During the programme you’ll be also be given access to Tableau Academic tools and software, a leading platform in the field of data analytics and visualization training, helping you gain further cutting-edge skills and competencies.

This MBA specialisation is designed for professionals who, while coming from more generalist career backgrounds, appreciate the importance of technology and data in international marketing strategy. 

Duration: Online 18-36 months
Start dates: January, April, July, October
Campus available: Online
Fees:

£9,000
Modular Payment plan available

  • UK undergraduate degree or equivalent – any subject area
  • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
  • Relevant work experience is an asset, but no work experience is required

Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

*Don’t have the IELTS required? Get the IELTS preparation you need with The Language Gallery.

STAGESMODULES
Stage I Marketing and Business Environment
Accounting and Managerial Finance
Systems and Operations Management 
Research Methods
Stage II Strategic Management and Leadership 
Technology-Enabled Marketing 
Marketing Analysis and Decision-Making

Stage III Dissertation

LSBF has partnered with InterActive Pro to power and support the online Global MBA degree programme.

Specialisation Modules **

TECHNOLOGY-ENABLED MARKETING

This module will help you become familiar with the current technologies at work in the field of digital marketing and how they can be utilised to improve business outcomes, whilst also conforming to contemporary ethical standards and guidelines.

On successful completion of the module, you will be able to:

  • Analyse how changing technology and data can help marketers trace customer journeys.
  • Understand the strategic challenges faced by professional marketers in meeting the expectations of consumers in the digital age.
  • Assess and evaluate the ethical challenges facing marketers in employing data and new technologies.
  • Appreciate the potential of technology-enabled tools such as AR and VR.
  • Describe how organisations of all types and sizes can use new technology to enhance their marketing strategies.

Learn more about the course assessment strategy.

MARKETING ANALYSIS AND DECISION-MAKING

In this module you’ll be introduced to a wide range of marketing concepts covering areas including data-driven strategy, marketing audits, financial measurement tools, and marketing risk assessment best practice.

On successful completion of the module, you will be able to:

  • Undertake a strategic marketing audit, assessing an organisation’s competencies, competitive advantage, market performance, customers, competitors, product, and service portfolios.
  • Use a strategic marketing audit to evaluate the options available to an organisation, including innovation, mergers, acquisitions, partnering, alliances, environmental sustainability, and CSR.
  • Assess the impact of external factors on an organisation and its strategic intent and direction.
  • Utilise a range of financial and other measurement tools to critically assess the financial and non-financial benefits of recommended strategic marketing decisions.
  • Utilise a range of risk assessment tools to critically assess the risk of strategic market decisions and their impact upon an organisation, including financial, corporate, and reputational risk.

Learn more about the course assessment strategy.

**All specialisations are subject to student demand

 

Core Modules

Detailed information about the core modules can be found on the online Global MBA Programme Structure page.

Career Direction

Your knowledge and skills gained on the programme will help you to achieve positions such as:

  • Marketing Data Analyst
  • Digital Marketing Specialist
  • Performance Marketing Manager
  • Digital Analytics Strategist
  • Strategic Partnership Marketing Manager
Call us today
 

To speak to an Advisor, call us.

Study online:
+44 (0) 20 3535 1173

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