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Online Global MBA (International Business)

The ever-growing influence of globalisation affects every aspect of business, from marketing to human resource management. Businesses have to be sensitive to how cultural differences affect individuals’ thinking, from the consumers they target to their own staff.

International Business

Key Facts

  • Duration: 18 - 36 months
  • Start dates: January / April / July / October
  • Campus: Online
  • Fees: £9,000 (Student Payment Plan available)

This degree, delivered 100% online, explores the factors which affect marketing in different markets, and will teach you how to develop global marketing plans. You will also look at the problems that can result from having a diverse workforce, and develop solutions to these problems. Upon your graduation, you will have a well-rounded overview of international business practices.

International Business

Stage I

Marketing and Business Environment
Accounting and Managerial Finance 
Systems and Operations Management 
Research Methods

Stage II

Strategic Management and Leadership
Global Marketing Management 
Cross-Cultural Management
Research Methods

Stage III

Online Dissertation and Research Methods 

**All specialisations are available, subject to student demand.

Specialisation Modules

Gain a better understanding of how business and marketing operates around the world. This module will develop your awareness of international marketing environments and global marketing strategies.

On successful completion of the module, you will be able to:

  • Assess the main approaches to global marketing and look at what information is required to implement effective global marketing decisions, policies and strategies.
  • Evaluate the key marketing practices employed by global organisations in various contexts.
  • Synthesise and critically evaluate a marketing plan using the advanced skills required within global organisations.
  • Examine the global marketing environment and its impact on marketing strategy formulation for a given global organisation.
  • Identify management issues caused by the challenge of global marketing, evaluating market entry strategies and possible courses of action.

Learn more about the course assessment strategy.

Learn how cultural differences in staff can lead to difficulties for organisations, including individual biases and assumptions. You will also cover solutions to such problems, preparing you for cross-cultural management.

On successful completion of the module, you will be able to:

  • Debate the concept of culture and approaches to the study of culture, exploring appropriate uses within management and business.
  • Analyse the principle approaches to cross-cultural management.
  • Use these approaches to examine problems caused by a diverse workforce, and recommend suitable courses of action.
  • Evaluate the implications of variations in culture and/or language for business communication.
  • Identify the effect of global communications on disparate cultures.
  • Appraise the problems of managing across cultures and propose considered solutions.

Learn more about the course assessment strategy.

Core Modules

Detailed information about the core modules can be found on the

Career Direction

Studying the Global MBA (International Business) will present you with countless career opportunities.
It will prepare you with the insight you need to enjoy a senior role anywhere in the world, including roles such as:

  • Regional Marketing Manager
  • International Business Developer
  • Head of Exports
  • Marketing Strategy Manager
  • Project Manager

  • UK undergraduate degree or equivalent – any subject area
  • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
  • Relevant work experience is an asset, but no work experience is required

*Don’t have the IELTS required? Get the IELTS preparation you need with The Language Gallery.

Student comments

I chose to study with LSBF because it just seemed really perfect for me. Since graduating, I doubled my salary and I’m much happier in the position that I am in. I’m working for the industry I want to work with, so it changed my life for the better. Business School
With my supervisor, it was a very relaxed approach. He made me feel very confident and relaxed while doing my work. Business School
I know at the beginning it’s a bit scary studying on a platform – you don’t see anyone, so you are uncertain. Just follow your gut and just do it. Stay connected and network, network, network, because networking is the key. Business School
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+44 (0) 20 3535 1173

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