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Global Marketing Practices

To excel in international business, you need a thorough understanding of different markets and good communication skills.

Success stories in this field include Zara, Shell and The Body Shop. Their success comes from a strong business sense and effectively acquiring new international ventures.

This marketing programme will see you examining case studies. This will sharpen your critical thinking and analytical skills while exposing you to new ideas.

Furthermore, you will have the chance to visit a company; this will provide you with invaluable insight and an understanding of real-life business activities.

Global Marketing Practices

Key Facts

  • Duration: 1 week
  • Campus: London
  • Intake Dates: 18 January 2021
  • Fees: £850

Module Contents

  • Target markets

  • Brand and product

  • International pricing and distribution policies

  • Global communications

Global Marketing Practices

Key Benefits:

  • Analyse and contrast cultural, economic, political and legal differences between home and international markets
  • Adapt existing knowledge to meet international market entry requirements
  • Conduct international market segmentation, targeting and product positioning
  • Assess product concepts that underlie a successful global marketing product strategy
  • Compare and contrast local and global brands
  • Consider pricing, promotion, advertising, distribution, product and other marketing factors that lead to success in global markets

Who Is this Course For?

This course has been designed to give undergraduate and postgraduate students a thorough overview of global marketing. Students can expect an intensive learning week with the opportunity to gain new skills, leading to a boost in your current knowledge.

Entry Requirements

  • Common European Framework (CEF) Level B2* or equivalent
    (all teaching and learning materials are provided in English only)

Please note those with a B1 level of English and relevant proof of further study will be considered.

  • Undergraduate students
  • Graduate students within a year of graduation

Please note that the Winter Business School is open only to applicants aged 18 and over.

**This course is planned to run in January 2021. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

Meet Our Delegates

Laila Machado
“After this course, I have the tools to better explain myself and to give the best arguments, I can contribute better with marketing plans or communication plans’’
Laila Machado
Executive Education
Ikechi Okereke
“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’
Ikechi Okereke
Postgraduate certificate in finance
Iliyana Stamatova
“What I enjoyed most about the course where that they are very practical, they literally give you an arsenal of tools.’’
Iliyana Stamatova
Advanced certificate in management consulting and project management

Fill out the form below and we will be in touch shortly

Or contact a programme advisor by calling

LSBF Executive Education:
+44 (0) 20 3435 4644

 

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