Global Marketing Practices

Duration: 1 week
Campus: London
Intake Dates: January 2021**
Fees: £850

To excel in international business, you need a thorough understanding of different markets and good communication skills.

Success stories in this field include Zara, Shell and The Body Shop. Their success comes from a strong business sense and effectively acquiring new international ventures.

This marketing programme will see you examining case studies. This will sharpen your critical thinking and analytical skills while exposing you to new ideas.

Furthermore, you will have the chance to visit a company; this will provide you with invaluable insight and an understanding of real-life business activities.

Programme Structure

Course focus

Target markets
Brand and product 
International pricing and distribution policies 
Global communications

Benefits of this course

  • Analyse and contrast cultural, economic, political and legal differences between home and international markets
  • Adapt existing knowledge to meet international market entry requirements
  • Conduct international market segmentation, targeting and product positioning
  • Assess product concepts that underlie a successful global marketing product strategy
  • Compare and contrast local and global brands
  • Consider pricing, promotion, advertising, distribution, product and other marketing factors that lead to success in global markets. 

Who is the course for?

This course has been designed to give undergraduate and postgraduate students a thorough overview of global marketing. Students can expect an intensive learning week with the opportunity to gain new skills, leading to a boost in your current knowledge.

Entry Requirements

English Language
Important Information, Terms & Conditions

**This course is planned to run in January 2019. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.


Check out the videos below to see what our Executive Education delegates have to say about their learning experience at LSBF.

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Call us today

To speak to an Advisor, call us.

LSBF Executive Education:
+44 (0) 20 3435 4644

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