Global Marketing Practices

To succeed in international business, you need a thorough understanding of different markets and economies, as well as a good knowledge of how people in these areas think and communicate.
The success stories in this area, such as Zara, Shell, and Body Shop, have thrived through accurate business sense and by knowing exactly how to tackle new international ventures.
This marketing summer school examines case studies to develop your own critical thinking and analytical skills, while exposing you to new ideas.

A visit to a company will take place on day five of Global Marketing Practices. This will give you an understanding of how business practices work in a real-life business environment.

KEY FACTS
Duration: 1 week
Campus: London
Intake Dates: July**
Fees: £850

Programme Structure

Course focus

Target markets or segments
Brand and product 
Global pricing and distribution policies
Global communications

Key Benefits

  • Assess and contrast cultural, economic, political, and legal differences between home and international markets
  • Adapt existing knowledge to satisfy international market entry requirements
  • Conduct international market segmentation, targeting, and product positioning
  • Review the basic product concepts that underlie a successful global marketing product strategy
  • Compare and contrast local, international, and global products and brands
  • Decide on pricing, promotion, advertising, distribution, product and other relevant marketing factors to allow for success in international markets

Who is the course for?

This marketing summer course has been designed to provide undergraduate students with an overview of global marketing. In addition to acquiring new skills in marketing, those who choose this course will enjoy a summer in London. It is also ideal for graduate students within a year of graduation.

Entry Requirements

English Language
Age
Important Information, Terms & Conditions

**This course is planned to run in July. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

MEET OUR DELEGATES

Check out the videos below to see what our Executive Education delegates have to say about their learning experience at LSBF.

Download Programme Brochure

Please complete the form below to download your documents. A download link will be sent to your email.

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LSBF is a part of the Global University Systems group of companies (the GUS Group). The information you provide on this form will be processed in accordance with GUS Group’s Privacy Notice. LSBF will use the details provided by you to get in touch with you about your enquiry.

 

Download Application Form

Please complete the form below to download your documents. A download link will be sent to your email.

Please enter your first name
Please enter your last name
Please enter a valid telephone number
Please select your country of residence

LSBF is a part of the Global University Systems group of companies (the GUS Group). The information you provide on this form will be processed in accordance with GUS Group’s Privacy Notice. LSBF will use the details provided by you to get in touch with you about your enquiry.

 
Call us today
 

To speak to an Advisor, call us.

LSBF Executive Education:
+44 (0) 20 3435 4644

Get in touch with us
Please enter your first name
Please enter your last name
Please enter a valid telephone number
Please select your country of residence

LSBF is a part of the Global University Systems group of companies (the GUS Group). The information you provide on this form will be processed in accordance with GUS Group’s Privacy Notice. LSBF will use the details provided by you to get in touch with you about your enquiry.