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Global Marketing Practices

To succeed in international business, you need a thorough understanding of different markets and economies, as well as a good knowledge of how people in these areas think and communicate.

The success stories in this area, such as Zara, Shell and Body Shop, have thrived through accurate business sense and by knowing exactly how to tackle new international ventures.

This marketing summer school examines case studies to develop your own critical thinking and analytical skills while exposing you to new ideas. A visit to a company will take place on day five of Global Marketing Practices. This will give you an understanding of how business practices work in a real-life business environment.

Global Marketing Practices

Key Facts

  • Duration: 1 week
  • Campus: Online
  • Fees : £850

This course is offered to bespoke enquiries and corporate groups, contact our programme advisors to learn more.

Module Contents

  • Target markets or segments

  • Brand and product

  • Global pricing and distribution policies

  • Global communications

Global Marketing Practices

Key Benefits:

  • Assess and contrast cultural, economic, political and legal differences between home and international markets
  • Adapt existing knowledge to meet international market entry requirements
  • Conduct international market segmentation, targeting and product positioning
  • Review the basic product concepts that underlie a successful global marketing product strategy
  • Compare and contrast local, international as well as global products and brands
  • Decide on pricing, promotion, advertising, distribution, product and other relevant marketing factors to allow for success in international markets

Who Is the Course For?

This marketing summer course has been designed to provide undergraduate students with an overview of global marketing. In addition to acquiring new skills in marketing, those who choose this course will enjoy their summer in London. It is also ideal for graduate students within a year of graduation.

Entry Requirements

  • Common European Framework (CEF) Level B2* or equivalent
    (all teaching and learning materials are provided in English only)

* Please note those with a B1 level of English and relevant proof of further study will be considered.

  • Undergraduate students

  • Graduate students within a year of graduation

Please note that the Summer Business School is open only to applicants aged 18 and over.

This course is offered to bespoke enquiries and corporate groups. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

Meet Our Delegates

Iliyana Stamatova
“What I enjoyed most about the course where that they are very practical, they literally give you an arsenal of tools.’’
Iliyana Stamatova
Advanced certificate in management consulting and project management
Ikechi Okereke
“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’
Ikechi Okereke
Postgraduate certificate in finance
Claire Tiphine
“This course gave me a lot of basic excels, tips and tricks which I think are super useful for other purposes and a lot of real world knowledge"
Claire Tiphine
Advanced financial modelling

Fill out the form below and we will be in touch shortly:

Message us on WhatsApp or contact a programme advisor by calling

LSBF Executive Education:
+44 (0) 20 3435 4644


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