Global Marketing Practices
Global Marketing Practices

Global Marketing Practices

Duration: 1 week
Campus: London
Intake Dates: July 2020**
Fees: £850


To succeed in international business, you need a thorough understanding of different markets and economies, as well as a good knowledge of how people in these areas think and communicate. 
The success stories in this area, such as Zara, Shell and Body Shop, have thrived through accurate business sense and by knowing exactly how to tackle new international ventures. 
This marketing summer school examines case studies to develop your own critical thinking and analytical skills while exposing you to new ideas.

A visit to a company will take place on day five of Global Marketing Practices. This will give you an understanding of how business practices work in a real-life business environment.

Programme Structure

Course focus

Target markets or segments
Brand and product 
Global pricing and distribution policies
Global communications

Key Benefits

  • Assess and contrast cultural, economic, political and legal differences between home and international markets
  • Adapt existing knowledge to meet international market entry requirements
  • Conduct international market segmentation, targeting and product positioning
  • Review the basic product concepts that underlie a successful global marketing product strategy
  • Compare and contrast local, international as well as global products and brands
  • Decide on pricing, promotion, advertising, distribution, product and other relevant marketing factors to allow for success in international markets

Who is the course for?

This marketing summer course has been designed to provide undergraduate students with an overview of global marketing. In addition to acquiring new skills in marketing, those who choose this course will enjoy their summer in London. It is also ideal for graduate students within a year of graduation.

Entry Requirements

English Language
Important Information, Terms & Conditions

**This course is planned to run in July. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.


Check out the videos below to see what our Executive Education delegates have to say about their learning experience at LSBF.

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To speak to an Advisor, call us.

LSBF Executive Education:
+44 (0) 20 3435 4644

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