Strategic Brand Management

This brand management course provides a thorough understanding of the essential role a clear strategy plays in the success and sustainability of a brand. Central to this course is the identification of a unifying purpose that will define the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create, and maintain a healthy, purpose driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies.

Early bird offer
Apply today and benefit from 15%* off your short course in Strategic Brand Management starting in September.

KEY FACTS
Accreditation: CPD - Continuing Professional Development
Duration: Four days, 28 hours
Campus: London
Intake Dates: Throughout the year*
Timetables: Click here for timetables
Tuition Fees: Click here for prices
For Frequently Asked Questions Click here

Programme Structure

Course focus

Brand positioning and values
Brand marketing initiatives
Brand performance

Key benefits:

  • Recognise brands and the role of brand management in creating and developing valuable assets.
  • Analyse how to assess and create brand values and choose market positions.
  • Explain how to plan and create marketing initiatives to support brands.
  • Recognise how to monitor brand performance and assess what this means.
  • Critically evaluate how to develop brands, introduce new products, and enter new markets.

Who is it for?

This strategic brand management short course is ideal for those who want to acquire the skills in brand management they need to boost their marketing career to the next level.

Entry Requirements

English Language
Important Information, Terms & Conditions

**This course is planned to run throghout the year. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

MEET OUR DELEGATES

Check out the videos below to see what our Executive Education delegates have to say about their learning experience at LSBF.

Download Programme Brochure

Please complete the form below to download your documents. A download link will be sent to your email.

Please enter your first name
Please enter your last name
Please enter a valid telephone number
Please select your country of residence

LSBF is a part of the Global University Systems group of companies (the GUS Group). The information you provide on this form will be processed in accordance with GUS Group’s Privacy Notice. LSBF will use the details provided by you to get in touch with you about your enquiry.

 

Download Application Form

Please complete the form below to download your documents. A download link will be sent to your email.

Please enter your first name
Please enter your last name
Please enter a valid telephone number
Please select your country of residence

LSBF is a part of the Global University Systems group of companies (the GUS Group). The information you provide on this form will be processed in accordance with GUS Group’s Privacy Notice. LSBF will use the details provided by you to get in touch with you about your enquiry.

 
Call us today
 

To speak to an Advisor, call us.

LSBF Executive Education:
+44 (0) 20 3435 4644

Get in touch with us
Please enter your first name
Please enter your last name
Please enter a valid telephone number
Please select your country of residence

LSBF is a part of the Global University Systems group of companies (the GUS Group). The information you provide on this form will be processed in accordance with GUS Group’s Privacy Notice. LSBF will use the details provided by you to get in touch with you about your enquiry.