Strategic Brand Management

This brand management course will show the importance a clear strategy has in the success and sustainability of a brand. Central to this course is the identification of the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create, and maintain a healthy, purpose-driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies.

Key Facts

Accreditation: BAC-British Accreditation Council & CPD-Continuing Professional Development
Duration: 4 consecutive days
Mode of Study: To be confirmed
Intake Dates: June 2021
Tuition Fees:
- Live online £1,250
- On-campus £1,790

(Flexible payment plans and group discounts available)

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FAQs

Course Focus

Brand positioning and values
Brand marketing initiatives
Brand performance

Key Benefits:

Recognise brands and the role of brand management in creating and developing valuable assets
Analyse how to assess and create brand values and choose market positions
Explain how to plan and create marketing initiatives to support brands
Recognise how to monitor brand performance and assess what this means
Critically evaluate how to develop brands, introduce new products and enter new markets

Who Is the Course For?

This strategic brand management short course is ideal for those who want to acquire the necessary skills in brand management to boost their marketing career to the next level.

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

* Please note those with a B1 level of English and relevant proof of further study will be considered.

*This course is planned to run in June 2021. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

Meet Our Delegates

“What I enjoyed most about the course where that they are very practical, they literally give you an arsenal of tools.’’

Iliyana Stamatova

Advanced certificate in management consulting and project management

“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’

Ikechi Okereke

Postgraduate certificate in finance