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Winter accelerator programme now looking for innovative start-ups

TrueStart is searching for innovative start-ups in the retail sector to participate in its winter accelerator programme.

The company’s accelerator programme runs for four months, starting from 2nd December.


Start-ups will be given mentoring and support through the programmes, allowing them to scale their business.

They will also be offered £25,000 for 4.5 per cent equity, £50,000 for 9 per cent, or a zero cash deal for 3 per cent with the opportunity to receive mentoring.

TrueStart also offers businesses access to a number of other strategic partners, including River Island and Morrisons.


TrueStart CEO Baz Saidieh said: “As we open each new programme, the quality of the applicants continues to soar. Our expectations continue to be exceeded with each programme as we witness some truly innovative startups that are primed to disrupt our industry.

“We are attracting rock-star founders from all sectors that are set to change retail and consumer industries in the years to come.”

Applications for the winter programme are now open and will close at midnight on the 16th October.

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