Digital Marketing and Social Media

This internet marketing course focuses on the practical application of social media and digital marketing tools. It will teach candidates how to set up and maintain a presence in the digital and social world. You will learn how to plan, coordinate, deliver and test digital and social media marketing campaigns, and set targets to monitor the success of these campaigns. Over this course, you will design creative campaigns and innovative solutions for digital and social media.

Digital Marketing and Social Media

Key Facts

  • Certified byCPD-Continuing Professional Development
  • Duration: 8 weeks | 1 evening class per week
  • Mode of Study: London campus or live-online
  • Intake Date: Throughout The Year' 2022
  • Tuition Fees: £1,450 

(Flexible payment plans and group discounts available)

Course Focus

  • Overview of the digital landscape

  • Search marketing with SEO +PPC

  • Email marketing

  • Social media

  • Online display

  • Analytics

  • Future trends: what’s next?

Digital Marketing and Social Media

Key Benefits:

  • Develop integrated digital media marketing strategies aligned with general marketing and business objectives
  • Design and deliver a social media communication programme
  • Implement marketing communication plans using online channels
  • Analyse performance and critically evaluate the effectiveness of online marketing activities
  • Understand and evaluate the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities

Who Is the Course For?

This course is for those with a professional marketing background who would like to gain new skills in social media and digital marketing to improve their career prospects.

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

* Please note those with a B1 level of English and relevant proof of further study will be considered.

For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

Meet Our Delegates

Ikechi Okereke
“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’
Ikechi Okereke
Postgraduate certificate in finance
Claire Tiphine
“This course gave me a lot of basic excels, tips and tricks which I think are super useful for other purposes and a lot of real world knowledge"
Claire Tiphine
Advanced financial modelling
Laila Machado
“After this course, I have the tools to better explain myself and to give the best arguments, I can contribute better with marketing plans or communication plans’’
Laila Machado
Executive Education

Request More Information

Message us on WhatsApp or contact a programme advisor by calling

LSBF Executive Education:
+44 (0) 20 3435 4644


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