Programme Structure
Programme Structure
Programme Structure

Chriszelle Borja

MA in Strategic Marketing Graduate, Senior Marketing Executive, Nike

"As a student at LSBF, I was able to benefit from a first-class higher education, acquainting myself with the latest tools and qualifications."

Online Dual Msc and MA in Strategic Marketing - Programme Structure

The programme, delivered 100% online through Study Interactive, is structured to provide professional marketers with the up-to-date skills they need to move to the forefront of this constantly changing field.

All of the modules are designed to ensure that Marketing management principles underpin learning and assessment strategies. Each programme module is worth 15 ECTS credits. The final dissertation project is valued at 30 ECTS credits. You also have the opportunity to tailor the course to your specific career objectives through our specialist learning pathways. 

The research, critical analysis, communication and management skills you develop are further enhanced through the final Research Dissertation/Project. This gives you the opportunity to apply your knowledge to key marketing discipline of your choice.

Stage I Strategic Marketing Management
Consumer Behaviour and Research
Marketing Communications
Research Methods
Stage II Specialisation Module I **
Specialisation Module II **
Specialisation Module III**
Research Methods
Stage III Dissertation

**See below for elective specialisation modules. All specialisations are available, subject to student demand.

This online Dual MSc and MA in Strategic Marketing programme is offered through Study InterActive, LSBF’s online platform and is jointly awarded by Geneva Business School and the International Telematic University UNINETTUNO.

All specialisation module descriptions can be found here.

Core Modules

Strategic Marketing Management

Gain the skills and knowledge to design and implement marketing campaigns at a management level. You will learn how to target audiences and select media channels alongside operational and brand considerations.

On successful completion of the module, students should be able to:

  • Explain and show understanding of the importance of the separate marketing functions, the management of these functions, and how each function affects other functions within and external to the marketing domain.
  • Make a judgment in the application and adaptation of marketing principles across a wide range of markets
  • Engage critically with and evaluate the role of marketing from a general management perspective.
  • Critically assess marketing key performance indicators and diagnose problems accurately.
  • Develop and appraise marketing entire strategies that meet both conceptual and operational requirements of strategic marketing management.

Learn more about the course assessment strategy.

Consumer Behaviour and Research

This module equips you with the knowledge, skills and competencies needed to research, understand and interpret consumer behaviour. Gain the ability to understand the psychology of customers and consumer profiling, and how these insights both develop and improve marketing strategies.

On successful completion of the module, students should be able to:

  • Analyse and evaluate current developments in consumer behaviour, market environment and culture through use of relevant case studies.
  • Evaluate and distil the results of a consumer research project.
  • Calculate the success of current models at predicting consumer purchase decisions.
  • Assess patterns and processes of consumer behaviour in the contemporary and international business context.
  • Critically evaluate consumer and customer management practices in organisations in different sectors.

Learn more about the course assessment strategy.

Marketing Communications

Communication is central to successful marketing. This module will give you a critical appreciation of its strategic importance for businesses, non-profit-making and governmental organisations. You will get to grips with the nature of communication needs, consumer types and how to target the right audience across multiple channels.

On successful completion of the module, students should be able to:

  • Critically analyse advantages and limitations of the main marketing communications concepts and be able to apply them to current marketing scenarios.
  • Identify and appraise various approaches to the design of marketing communications strategies.
  • Demonstrate the skills of using secondary data to illustrate or support arguments in the context of marketing communications decision-making.
  • Evaluate marketing communications strategies employed by organisations in different contexts.
  • Use and apply the appropriate knowledge and skills to develop a marketing communications strategy using a ‘live’ brief.

Learn more about the course assessment strategy.

Global Marketing
  • Global Marketing Management
  • Cross-Cultural Management
  • Project Management and Leadership
Digital Marketing and Social Media
  • Digital Marketing Communications
  • Internet Marketing Management
  • Social Media Communications
Integrated Marketing Communications
  • Advertising and Promotion Management
  • Public Relations Management
  • Digital Marketing Communications
Sales Management
  • Customer Relationship Management
  • Strategic Sales Management
  • Advertising and Promotion Management
Luxury Brand Management
  • Luxury Brand Management
  • Global Marketing Management
  • Public Relations Management
  • UK undergraduate degree (any class) or equivalent – any subject areas
  • English Levels 5.5 IELTS (5.5 in all bands)*
  • No working experience is required, but it is considered an advantage

Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)

*Don’t have the IELTS required? Get the IELTS preparation you need with The Language Gallery.

Duration: 18-36 months (100% online)
Start dates: January, March, June, October
Campus available: Online
Fees: Click for fees
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  • Programme Structure
  • Programme Structure
Programme Structure

"Studying at LSBF has made me a more rounded worker, able to combine my practical experience with academic knowledge"

Chriszelle Borja
Senior Marketing Exec, Nike
MA in Strategic Marketing Graduate

Programme Structure

“I got more insight into the world of marketing than I could have imagined. Having the qualifications has put me exactly where I want to be, working in an exciting industry in a fast-paced environment”

Katriina Marja Kuusela
MSc Marketing Student