Masters in Marketing Degree Programmes

In recent times of global recession the role of the marketer has become more crucial than ever. Versatility within this vast field of expertise is also highly sought after among employers across the world, and employees with the skills and ability to develop a long-term sustainable strategy are worth their weight in gold. The LSBF Postgraduate Marketing Portfolio will provide students with the invaluable knowledge and expertise they need to succeed in an increasingly competitive business environment.

What is a marketing degree
What can you do with a marketing degree

 

Marketing courses at LSBF

All of the LSBF postgraduate marketing courses provide students with the invaluable knowledge and expertise they need to succeed in this increasingly competitive sector.

Our marketing portfolio includes a number of specialisations, giving you absolute control over the direction you wish to take your career. You can choose programmes focusing on global marketingdigital marketing and social mediaintegrated marketing communicationssales management, and luxury brand management.

You also have the option to enroll onto one of our innovative Dual Programmes, in order to study a globally recognised qualification alongside your marketing degree, giving you a competitive advantage over other marketers.

In addition to this, you have the opportunity to study with us entirely online, meaning that you can fit your studies around any existing personal and professional commitments you may have.

GGSB MSc Marketing Management

What will you learn?

This programme covers the modern discipline of marketing from every angle. Starting with fundamental principles, you will then move on to examine strategic management, get digital marketing training, marketing management and the essential tenets of business.

Your final project offers the opportunity to specialise in an area of marketing that you’re particularly interested in.

Advantages

  • Strong industry focus
  • Opportunity to gain practical experience for up to one year
  • CIM accredited
  • Learn from tutors with years of industry experience
MA in Strategic Marketing

What will you learn?

This programme places emphasis on creating and retaining customer engagement at a leadership level. This includes the following core modules: strategic marketing management, consumer behaviour and research, and integrated marketing communications.

Advantages

  • Updated to reflect industry trends
  • Learn from tutors with years of industry experience
  • Choose between on-campus and online learning
MA in Strategic Marketing Specialisations

Global marketing

From global economic patterns to domestic cultural diversity, international considerations have a huge effect on today’s marketplace. This specialised degree will prepare you for a marketing career anywhere in the world. Topics covered:

  • Strategic marketing management
  • Marketing communications
  • Consumer behaviour and research
  • Global marketing management
  • Cross-cultural management
  • Project management and leadership
  • Research methods
  • Online dissertation

 

Digital marketing and social media 

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. This degree bridges the gap between theoretical knowledge and its practical application in the field. Topics covered: 

  • Strategic marketing management
  • Marketing communications
  • Consumer behaviour and research
  • Digital marketing communications
  • Internet marketing management
  • Social media communications
  • Research methods
  • Online dissertation

 

Integrated marketing communications 

Today’s successful marketing campaigns are highly dependent on a holistic approach. This programme develops your knowledge of marketing principles, public relations and consumer behaviour, providing the ability to effectively identify and target your key markets. Topics covered:

  • Strategic marketing management
  • Marketing communications
  • Consumer behaviour and research
  • Research methods
  • Advertising and promotion management
  • Public relations management
  • Digital marketing communications
  • Online dissertation

 

Sales Management 

Customers are the most valuable asset any business has. This course equips you with the advanced skills you need to develop a loyal client base and manage strong business relationships. Topics covered:

  • Strategic marketing management
  • Marketing communications
  • Consumer behavior and research
  • Research methods
  • Customer relationship management
  • Strategic sales management
  • Advertising and promotion management
  • Online dissertation

 

Luxury brand management 

Luxury brands are big business in today’s international economy. That’s why we offer this specialisation, providing you with a unique challenge and an unprecedented opportunity to succeed in luxury brand marketing. Topics covered:

  • Strategic marketing management
  • Marketing communications
  • Consumer behaviour and research
  • Research methods
  • Luxury brand management
  • Global marketing management
  • Public relations management
  • Online dissertation
MA in Strategic Marketing Online Study

As an LSBF student, you have the opportunity to study your MA in Strategic Marketing up to 100% online using our online learning platform, InterActive.

Studying online allows you to create your own study schedule, meaning you can fit learning around any professional or personal commitments you may have. InterActive gives you exclusive access to HD video lectures, bringing the classroom to your living room.

As well as this, you’ll have access to our online forums, meaning that lecturers and fellow students are available to offer a helping hand whenever you need it.

Marketing Dual Programmes

Dual Programmes bring together the best in internationally recognised business degrees and professional qualifications. A unique concept devised by LSBF, the Dual Programme initiative allows students to follow a postgraduate programme alongside a highly valued professional qualification, developing a powerful skill set and raising their profile with potential employers.

To find out more, just contact one of LSBF’s advisors on the following number: +44 (0) 20 3535 1122, send us an email, or complete the contact form on this page. We will soon be in touch to give you more information and advice on the next steps.

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To speak to an Advisor, call us

London:
+44 (0) 207 823 2303

Manchester:
+44 (0) 161 713 1777

Study online:
+44 (0) 203 535 1274

Marketing

"As a student at LSBF, I was able to benefit from a first-class higher education, acquainting myself with the latest tools and qualifications"

Chriszelle Borja
Senior Marketing Exec, Nike
MSc Marketing Graduate
Philippines

Marketing

“I have completed a challenging Master's programme that has given me the courage to openly accept any challenge that I am presented with”

Katriina Marja Kuusela
MSc Marketing Student
Finland