MSc Strategic Marketing

This course has been designed for marketing professionals who wish to develop their strategic awareness within both a national and international context. It is also ideal for marketing graduates who wish to begin their careers at a far higher level, or for professionals coming from different industry sectors but with a strong interest in marketing.

No matter from which direction you approach it, our MSc in Strategic Marketing programme is a fast-track to a wealth of career opportunities. It provides the knowledge and skills you need to move directly into outstanding roles, organisations and entrepreneurial ventures.

This programme places emphasis on creating and retaining customer engagement at a leadership level. This includes the core modules: Strategic Marketing Management, Consumer Behaviour and Research, and Integrated Marketing Communications.

There is also a wide selection of specialisms, allowing you to tailor the programme structure to your precise career goals. These marketing pathways include: International Marketing, Digital Marketing & Social Media and Luxury Brand Management.

LSBF lecturers bring years of industry experience straight to the classroom, and content will be delivered through lectures, seminars, guided self-study, and analysis of case studies. We also use workshops and group projects to ensure you are exposed to the complexities of real-world business problems. This will culminate in the completion your dissertation, which focuses on an area of your choosing.

You can also fit your Marketing Master around your life: learn full-time or part-time at one of our modern UK campuses in London, Manchester or Birmingham.