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MSc Strategic Marketing*

Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy.

As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success.

Qualification: MSc Strategic Marketing*
Duration: Full Time (15 months)
Part Time (24 months)
Online (12-60 months)
Start dates: February/June/September
Campus available: London, Birmingham, Manchester
Fees: Click for fees
  • UK undergraduate degree (2:2 minimum) or equivalent  in a business-related subject
  • English Levels 6.5 IELTS (6.0 in all bands) or equivalent
  • Applicants with substantial relevant professional experience will also be considered
  • GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)

Students who do not satisfy the academic or English requirements can apply one of our Pre-Master's Programmes

Learn more about:

This MSc Strategic Marketing* programme has been designed by London School of Business & Finance (LSBF).

Who is it for?

This course has been designed for marketing professionals who wish to develop their strategic awareness within both a national and international context. It is also ideal for marketing graduates who wish to begin their careers at a far higher level, or for professionals coming from different industry sectors but with a strong interest in marketing.

No matter from which direction you approach it, our MSc Strategic Marketing programme is a fast-track to a wealth of career opportunities. It provides the knowledge and skills you need to move directly into outstanding roles, organisations and entrepreneurial ventures.

What will you learn?

This programme places emphasis on creating and retaining customer engagement at a leadership level. This includes the core modules: Strategic Marketing Management, Consumer Behaviour and Research, and Integrated Marketing Communications.

How will you learn?

LSBF lecturers bring years of industry experience straight to the classroom, and content will be delivered through lectures, seminars, guided self-study, and analysis of case studies. We also use workshops and group projects to ensure you are exposed to the complexities of real-world business problems. This will culminate in the completion your dissertation, which focuses on an area of your choosing.

You can also fit your Marketing Master around your life: learn full-time or part-time at one of our modern UK campuses in London, Manchester or Birmingham.

Class profile

Students on this programme come from all over the world, and from a wide range of backgrounds. As a result, you will share a rich variety of experiences and learn much about other cultures.

The average age of previous MSc Strategic Marketing students is 26.6 years, with 56% of these students being female and 43% male.

From 204 MSc Strategic Marketing students (campus and online)
Campus intakes: Sep 2010, Jan 2011, Apr 2011
Online intakes: Apr 2011, Jul 2011, Sep 2011, Jan 2012

*Subject to validation

Call us today
 

To speak to an Advisor, call us.

London:
+44 (0) 207 823 2303

Birmingham:
+44 (0) 121 616 3370

Manchester:
+44 (0) 161 713 1777

Study online with InterActive:
+44 (0) 20 3535 1274

Apply now
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"Thanks to the knowledge and skills I gained at LSBF, I now have the opportunity to work with extremely talented people"

Christiaan Heemskerk
Business Acquisition Manager, Google
MSc Marketing Graduate
Netherlands

"All the lecturers are highly respected in their fields - their expertise has ensured that I am fully prepared for future business roles"

Chriszelle Borja
Senior Marketing Exec, Nike
Master's in Marketing Graduate
Philippines