MSc in Marketing
The MSc in Marketing programme gives you a fundamental understanding of all marketing functions providing an insight into both marketing management and management practices. The programme places strategic emphasis on creating and retaining customer value as well as a sustainable competitive advantage in an organisation.
The programme is structured to provide professional marketers with the most up-to-date skills, helping them to stay at the cutting edge of a constantly changing field. Marketing is a continually evolving discipline and the programme brings together industry experienced lecturers and the latest real-world case studies to ensure your skill set remains relevant and focussed on the modern demands of marketing.
With emphasis on marketing practices and the key problems faced by marketing managers, the programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour. In term two the programme concentrates on global marketing, focussing on both theoretical concepts and practical strategic sales skills.
For more information on the MSc in Marketing syllabus visit the Programme Structure page.




