In recent times of global recession the role of the marketer has become more crucial than ever. Versatility within this vast field of expertise is also highly sought after among employers across the world, and employees with the skills and ability to develop a long-term sustainable strategy are worth their weight in gold. The LSBF Postgraduate Marketing Portfolio will provide students with the invaluable knowledge and expertise they need to succeed in an increasingly competitive business environment.
The portfolio includes a number of specialisations, all designed to give students absolute control over the direction they wish to take their marketing careers. Students can choose between specialist programmes focusing on Global Marketing, Digital Marketing & Social Media, Integrated Marketing Communications, Sales Management and Luxury Brand Management. There is also an option to enrol on one of our innovative Dual Programmes, and study a globally recognised CIM qualification alongside their marketing master's, and gain a unique competitive advantage over standard marketers.
The GGSB MSc Marketing Management is accredited by the Chartered Institute of Marketing (CIM) – granting you the opportunity to obtain the CIM Professional Diploma in Marketing in addition to your degree. Learn to develop integrated, international and profitable marketing plans. Focusing on digital platforms, strategic management and marketing capabilities, this course will enable you to implement activities that drive growth.
The MA in Strategic Marketing is a cutting-edge degree programme that builds a solid understanding of the constantly evolving area of international marketing. Modern marketers have more communication channels and marketing tools at their disposal than ever before, and this Master's degree will give you the perfect up-to-date marketing knowledge to succeed internationally.
Dual Programmes bring together the best in internationally recognised business degrees and professional qualifications. A unique concept devised by LSBF, the Dual Programme initiative allows students to follow a postgraduate programme alongside a highly valued professional qualification, developing a powerful skill set and raising their profile with potential employers.
As an LSBF student, you have the opportunity to study your MA in Strategic Marketing degree up to 100% online through the groundbreaking InterActive learning platform. InterActive allows you to study your programme online through live classrooms, recorded lectures and forums, enabling you to structure your learning around your work and lifestyle commitments and manage your own learning schedule to suit your needs.
This programme covers the dynamic changes occurring in the worldwide marketing industry. Students will obtain a critical understanding of the role of strategic marketing within a fast-changing organisational context, and develop sensitivities to the differing requirements of local, national and global, as well as for profit and voluntary organisations.