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Marketing

MA in Strategic Marketing (Global Marketing)

We have purpose-designed this unique master’s programme to provide the strategic marketing and management skills needed to develop, implement and manage targeted marketing campaigns with international impact.

From global economic patterns to domestic cultural diversity, international considerations have a huge effect on today’s marketplace. This means the in-depth market research, data analysis, strategic planning and management skills delivered by our master’s degree have never been more important.

Equipped with advanced skills, you will be fully prepared to build your career at the top of industry wherever in the world you choose to work.

Qualification: MA in Strategic Marketing
Duration: Full-time 15 months (12 months on campus, 3 months online dissertation)
Part-time 24 months (12-24 months on campus, 3-6 months online dissertation)
Online 15-36 months (100% online with optional blended study on campus)
Start dates: February, June, September
Campus available: London, Manchester, Birmingham, Online
Fees: Click for fees
  • UK undergraduate degree (any class) or equivalent – any subject areas
  • English Levels 5.5 IELTS (5.5 in all bands)
  • No working experience is required, but it is considered an advantage

Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)

STAGES MODULES
Stage I Strategic Marketing Management (15 credits)
Marketing Communications (15 credits)
Consumer Behaviour and Research (15 credits)
Stage II Global Marketing Management (20 credits)
Cross-Cultural Management (20 credits)
Project Management and Leadership (20 credits)
Research Methods
Stage III Online Dissertation and Research Methods (30 credits)

This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.

Specialisation Modules **

GLOBAL MARKETING MANAGEMENT

Globalisation continues to have dramatic effects in the business world. Top management, therefore, has a responsibility to respond to its challenges by developing approaches that prepare organisations for its consequences.

This module develops an understanding of international marketing environments, global strategies and the components of global marketing plans.

On successful completion of the module, you will be able to:

  • Scrutinise the principal approaches to global marketing, evaluating the implementation of effective global marketing strategies.
  • Examine the key marketing practices employed by global organisations.
  • Create and appraise a marketing plan using the range of advanced skills required at an international level.
  • Assess the global marketing environment, analysing its impact on the formulation of a specific global organisation’s marketing strategy.
  • Identify management problems in global marketing, including an evaluation of market entry strategies and courses of action within specific contexts.

Learn more about the course assessment strategy.

CROSS-CULTURAL MANAGEMENT

This module develops your understanding of the impact culture has on management. You will learn to identify the areas in which management challenges arise due to cultural differences. You will also become aware of cultural conditioning, individual bias, assumptions and the implications these have on professional relationships.

On successful completion of the module, you will be able to:

  • Critically discuss the concept of culture and the approaches to its study, explaining its usefulness and relevance to a range of management and organisation issues.
  • Analyse management problems and issues in a context of increasing cultural diversity, and recommend how they should be addressed.
  • Gauge the implications of culture and/or language for business communication.
  • Identify the effect of global communications on disparate cultures.
  • Appraise the problems of management across cultures and propose solutions.

Learn more about the course assessment strategy.

PROJECT MANAGEMENT AND LEADERSHIP

Today’s marketplace demands an in-depth understanding of organisational management and its relationship to successful project management. This module delivers the knowledge and skills you need to devise, implement and execute effective projects on a global scale.

On successful completion of the module, you will be able to:

  • Assess the project life cycle, exploring and critically appraising various approaches to project management.
  • Appraise the relationship between effective project management techniques, leadership and project implementation as well as the project planning and management processes.
  • Evaluate current project management practices and leadership styles in an organisation to identify and judge suggestions for their improvement.
  • Survey the criteria for measuring a given project’s successful performance and the relevant impact of leadership.
  • Apply relevant approaches, tools and techniques to project planning, monitoring, control, evaluation, risk analysis and risk management of a given project.

Learn more about the course assessment strategy.

**All specialisations are subject to student demand

Career Direction:

Our master’s programme will ensure that you are equipped with a competitive and strategic advantage in the workplace.  You will also find yourself perfectly positioned for further study, entrepreneurship or a high-level marketing career in outstanding organisations on the global stage.

A small selection of the options available to you include brand, product or account management as well as service marketing and customer relationship management (CRM) in the global context.

Call us today
 

To speak to an Advisor, call us.

London:
+44 (0) 207 823 2303

Birmingham:
+44 (0) 121 616 3370

Manchester:
+44 (0) 161 713 1777

Study online with InterActive:
+44 (0) 20 3535 1274

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Bursaries and Scholarships


COURSE VALIDATED BY

  • Edexcel