Online Master in Strategic Marketing (Digital Marketing and Social Media)

In this module you will gain extensive expertise in the application of modern marketing’s most powerful tool – online and digital marketing. Develop your knowledge of communication strategies and the elements of law relevant to digital media. You will also examine search engine methodology to get an understanding of how they work and what they look for.

On successful completion of the module, you will be able to:

• Critically assess the main approaches to Internet Marketing and E-Promotion.
• Identify and critically evaluate effective strategies, tools and development approaches for digital marketing.
• Critically evaluate the relationship between effective Internet and Digital Marketing Communications strategies and successful public relations management.
• Evaluate  the current Internet and Digital Marketing Communications practices in a global organisation and identify and critically appraise suggestions for improvement of these practices.
• Analyse current developments in New Media and evaluate their potential impact on the Internet and Digital Marketing Communications strategies of a chosen organisation.

Learn more about the course assessment strategy.

The internet has revolutionised marketing practice, changing the game for good. This module forms the link between theory and practice by constantly referring to the latest case studies in digital and internet marketing.

On successful completion of the module, you will be able to:

• Critically assess the main approaches to Internet Marketing management and customer/client acquisition in the post-modern marketing era.
• Identify and critically evaluate effective Internet marketing strategies, tools and development approaches for Internet marketing campaigns.
• Critically evaluate the relationship between effective Internet marketing campaigns and firm performance and brand awareness.
• Evaluate  the current Internet marketing best practices in a global organisation and identify and critically appraise suggestions for improvement of these practices.
• Analyse current developments in Internet marketing and evaluate their potential impact on the Internet marketing strategies of a chosen organisation.

 Learn more about the course assessment strategy.

Current use of social networks in marketing activities is only the tip of the iceberg, with new tools and faster means of acquiring customers constantly being developed. This module develops your ability to provide detailed analysis of current organisations’ social media strategies.

On successful completion of the module, you will be able to:

• Demonstrate an understanding of the role key social media, how and where they are used.
• Identify and critically evaluate effective social media marketing strategies, tools and development approaches for building brand awareness, increasing market share and entering new markets.
• Critically evaluate the relationship between the design, deployment and implementing of effective social media marketing strategies and the achievement of organisations marketing strategies and objectives.
• Evaluate the current Social media marketing best practices in a global organisation and identify and critically appraise suggestions for improvement of these practices to allow for better performance and building an organisation of the 21st century.
• Analyse current developments in social media and evaluate their potential impact on the marketing strategies of a chosen organisation.

Learn more about the course assessment strategy.