Online Global MBA (Sales Management) Degree

Set yourself apart in a competitive jobs market – develop the customer relationship management (CRM) skills that businesses want.

Using CRM software, you will be able to plan and manage detailed customer relationship strategies.

On successful completion of the module, you will be able to:

• Appraise the main approaches to customer relationship management.
• Evaluate how effectively CRM strategies, tools and development approaches achieve customer acquisition and retention, in both B2B and B2C scenarios.
• Examine the relationship between CRM tools and software, their management and the performance of a customer-driven enterprise.
• Assess the current CRM practices in a global organisation and propose ways to improve them.
• Investigate current developments in CRM and evaluate their potential impact on the customer acquisition and retention strategies of a chosen organisation.

Learn more about the course assessment strategy.

This module looks at the development of the sales function, the relationship between sales objectives and business objectives, different sales techniques and sale management strategies.

On successful completion of the module, you will be able to:

• Appraise the main approaches to strategic sales management.
• Assess the global sales environment and its impact on sales strategy formulation for a given global organisation.
• Evaluate the current strategic sales management practices in an organisation and suggest ways to improve it.
• Construct and apply models for sales strategy implementation.
• Create a strategic sales analysis and plan for a global organisation.

Learn more about the course assessment strategy.