Content Marketing and SEO

This live online course takes a close look at digital content marketing and search engine optimisation, two skills that are increasingly important in the world of marketing.

This course will enable you to build organic search marketing strategies and learn all about the best practices involved in building links. You will also learn how to pitch and produce original, relevant content that will assist you in building natural links for SEO.

Key Facts

Module from the Postgraduate Certificate in Marketing
Accreditation: BAC-British Accreditation Council & CPD - Continuing Professional Development
Duration: 10 weeks, 1 evening class per week
Mode of Study: On campus
Intake Dates: Feb 2021
Tuition Fees: £1150

(Flexible payment plans and group discounts available)

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FAQs

Module Contents

Business objectives and user-centric content
Content marketing strategy
Measuring success, KPIs and ROI

Key Benefits:

Research and understand your audience, and create persuasive content for the right target audience
Understand the customer decision journey
Explore various tools to measure the success of your content marketing plans

Who Is the Course For?

This course is ideal for anyone wanting to enhance their knowledge in content marketing and search engine optimisation in order to improve their business’ performance. Delegates will also be able to pursue a postgraduate degree in a related area upon completion of this programme.

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

* Please note those with a B1 level of English and relevant proof of further study will be considered.

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.

Click here to see our full range of individual short courses.

*This course is planned to run in September. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

Meet Our Delegates

“This course gave me a lot of basic excels, tips and tricks which I think are super useful for other purposes and a lot of real world knowledge"

Claire Tiphine

Advanced financial modelling

“After this course, I have the tools to better explain myself and to give the best arguments, I can contribute better with marketing plans or communication plans’’

Laila Machado

Executive Education