Content Marketing and SEO

KEY FACTS
Accreditation:	CPD - Continuing Professional Development
Duration:	Postgraduate Certificate: 30 hours Postgraduate Diploma: 150 hours
Mode of Study:	Live online classes
Intake Dates:	February, May and September*
Timetables:	Click here for timetables
Tuition Fees:	£1,150 if taken individually (30 hours)
For Frequently Asked Questions	Click here

This course takes a close look at digital content marketing and search engine optimisation, two skills that are increasingly important in the world of marketing.

This course will enable you to build organic search marketing strategies and learn all about the best practices involved in building links. You will also learn how to pitch and produce original, relevant content that will assist you in building natural links for SEO.

Course Structure

Course focus

Business objectives and user-centric content
Content marketing strategy
Measuring success, KPIs and ROI

Key Benefits

Research and understand your audience, and create persuasive content for the right target audience
Understand the customer decision journey
Explore various tools to measure the success of your content marketing plans

Who is the course for?

This course is ideal for anyone wanting to enhance their knowledge in content marketing and search engine optimisation in order to improve their business’ performance. Delegates will also be able to pursue a postgraduate degree in a related area upon completion of this programme.

Entry Requirements

Individual Short Courses

Important Information, Terms & Conditions

^{*This course is planned to run in February, May and September. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.}