Content Marketing and SEO
This live online course takes a close look at digital content marketing and search engine optimisation, two skills that are increasingly important in the world of marketing.
This course will enable you to build organic search marketing strategies and learn all about the best practices involved in building links. You will also learn how to pitch and produce original, relevant content that will assist you in building natural links for SEO.
Key Facts
- Module from the Postgraduate Certificate in Marketing
- Accreditation: CPD - Continuing Professional Development
- Duration: 10 weeks, 1 evening class per week
- Mode of Study: Live evening online classes
- Intake Dates: 14 September
- Tuition Fees: £990
(Flexible payment plans and group discounts available)
Module Contents
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Business objectives and user-centric content
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Content marketing strategy
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Measuring success, KPIs and ROI
Key Benefits:
- Research and understand your audience, and create persuasive content for the right target audience
- Understand the customer decision journey
- Explore various tools to measure the success of your content marketing plans
Who Is the Course For?
This course is ideal for anyone wanting to enhance their knowledge in content marketing and search engine optimisation in order to improve their business’ performance. Delegates will also be able to pursue a postgraduate degree in a related area upon completion of this programme.
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Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
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English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)
* Please note those with a B1 level of English and relevant proof of further study will be considered.
All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.
Click here to see our full range of individual short courses.
*This course is planned to run in September. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.
