Data Analytics in Marketing course

KEY FACTS
Accreditation: CPD - Continuing Professional Development
Duration: 30 hours
Campus: London
Intake Dates: February, May and September*
Timetables: Click here for timetables
Tuition Fees: £1,150
For Frequently Asked Questions Click here

This course will develop your understanding of marketing analytics and data and the ways in which it is collected, stored, analysed and interpreted in order to affect decision making.
With the study of data and big data analytics growing in importance, this certificate course will build your understanding of data collection, analysis, dissemination and interpretation. The knowledge you acquire will assist you in making the best marketing decisions for your company.

Course Structure

Course focus

Tools used for digital marketing analytics 
Search analysis and search analytics
Mobile analytics

Key Benefits

  • Track the performance of all paid, earned, and owned social media channels
  • Start optimising web and social content in real time
  • Implement advanced tools, processes, and algorithms for accurately measuring influence

Who is the course for?

This course is for anyone looking to gain an understanding of big data analytics in a marketing context with a view to improving their company’s marketing strategy.

Entry Requirements
Individual Short Courses
Important Information, Terms & Conditions

*This course is planned to run in February, May and September. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 7823 2303.

MEET OUR DELEGATES

Check out the videos below to see what our Executive Education delegates have to say about their learning experience at LSBF.

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To speak to an Advisor, call us.

LSBF Executive Education:
+44 (0) 20 3535 1173

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