Data Analytics in Marketing
This live online course will develop your understanding of marketing analytics and data and the ways in which it is collected, stored, analysed and interpreted in order to affect decision-making.
With the study of data and big data analytics growing in importance, this certificate course will build your understanding of data collection, analysis, dissemination and interpretation. The knowledge you acquire will assist you in making effective marketing decisions for your company.
- Module from the Postgraduate Certificate in Marketing
- Accreditation: BAC-British Accreditation Council & CPD-Continuing Professional Development
- Duration: 12 weeks | 1 class per week
- Mode of Study: Live online classes
- Intake Date: 1st February 2021
- Tuition Fees: £990
(Flexible payment plans and group discounts available)
Tools used for digital marketing analytics
Search analysis and search analytics
Who Is the Course For?
This course is for anyone looking to gain an understanding of big data analytics in a marketing context with a view to improving their company’s marketing strategy.
Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)
* Please note those with a B1 level of English and relevant proof of further study will be considered.
All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.
*This course is planned to run in February 2021. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.