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Data Analytics in Marketing

This live online course will develop your understanding of marketing analytics and data and the ways in which it is collected, stored, analysed and interpreted in order to affect decision-making.

With the study of data and big data analytics growing in importance, this certificate course will build your understanding of data collection, analysis, dissemination and interpretation. The knowledge you acquire will assist you in making effective marketing decisions for your company.

Data Analytics in Marketing

Key Facts

  • Module from the Postgraduate Certificate in Marketing
  • Certified by: CPD-Continuing Professional Development
  • Duration: 12 weeks | 1 class per week
  • Mode of Study: Live online classes
  • Intake Date: September 2021
  • Tuition Fees: £1,150

(Flexible payment plans and group discounts available)

Module Contents

  • Tools used for digital marketing analytics

  • Search analysis and search analytics

  • Mobile analytics

Data Analytics in Marketing

Key Benefits:

  • Track the performance of all paid, earned, and owned social media channels
  • Start optimising web and social content in real time
  • Implement advanced tools, processes, and algorithms for accurately measuring influence

Who Is the Course For?

This course is for anyone looking to gain an understanding of big data analytics in a marketing context with a view to improving their company’s marketing strategy.

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience

  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

* Please note those with a B1 level of English and relevant proof of further study will be considered.

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.

Click here to see our full range of individual short courses.

*This course is planned to run in February 2021. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

Meet Our Delegates

Laila Machado
“After this course, I have the tools to better explain myself and to give the best arguments, I can contribute better with marketing plans or communication plans’’
Laila Machado
Executive Education
Iliyana Stamatova
“What I enjoyed most about the course where that they are very practical, they literally give you an arsenal of tools.’’
Iliyana Stamatova
Advanced certificate in management consulting and project management
Ikechi Okereke
“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’
Ikechi Okereke
Postgraduate certificate in finance

Fill out the form below and we will be in touch shortly:

Message us on WhatsApp or contact a programme advisor by calling

LSBF Executive Education:
+44 (0) 20 3435 4644


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