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Consumer Behaviour Analysis

This course will develop your understanding of the analysis of consumer behaviour, teaching you various theoretical models related to consumer psychology and research data.

Exploring the contribution of consumer analysis in relation to marketing strategies, this course provides you with the insight you need to gain a better understanding of consumer behaviour analysis. Practical examples will help you understand how these theories apply to real-life situations.

Consumer Behaviour Analysis

Key Facts

  • Module from the Postgraduate Certificate in Marketing
  • Accreditation: CPD - Continuing Professional Development
  • Duration: 10 weeks, 1 evening class per week
  • Mode of Study: Live evening online classes
  • Intake Dates: 16 September
  • Tuition Fees: £990

(Flexible payment plans and group discounts available)

Module Contents

  • Consumer psychology and insight

  • Purchase and consumption

  • Customer relationship management

Consumer Behaviour Analysis

Key Benefits:

  • Analyse and evaluate current developments in consumer buying behaviour 
  • Evaluate the success of current models in predicting the consumer purchase decision
  • Analyse patterns and processes of consumer behaviour in the contemporary and international business context

Who Is the Course For?

This course is ideal for anyone looking to gain further understanding of their customers and general consumer behaviour.

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience

  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

* Please note those with a B1 level of English and relevant proof of further study will be considered.

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.

Click here to see our full range of individual short courses.

*This course is planned to run in September. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

Meet Our Delegates

Ikechi Okereke
“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’
Ikechi Okereke
Postgraduate certificate in finance
Claire Tiphine
“This course gave me a lot of basic excels, tips and tricks which I think are super useful for other purposes and a lot of real world knowledge"
Claire Tiphine
Advanced financial modelling
Laila Machado
“After this course, I have the tools to better explain myself and to give the best arguments, I can contribute better with marketing plans or communication plans’’
Laila Machado
Executive Education

Fill out the form below and we will be in touch shortly:

Message us on WhatsApp or contact a programme advisor by calling

LSBF Executive Education:
+44 (0) 20 3435 4644

 

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