Brand Management
Brand Management

Brand Management

Accreditation: CPD - Continuing Professional Development

Postgraduate Certificate: 30 hours

Postgraduate Diploma: 150 hours
Campus: London
Intake Dates: February, May and September*
Timetables: Click here for timetables
Tuition Fees: £1,150 if taken individually (30 hours)
For Frequently Asked Questions Click here

This course provides a thorough understanding of brand management and the role a clear strategy plays in the success and sustainability of a brand. You will gain a thorough knowledge of the techniques and insights needed to plan, create, and maintain a healthy, purpose-led brand. You will also develop an appreciation of leading brands and gain skills and insights to form effective value-driven strategies. 

Brand management influences the success of organisations, products, services, politics, people and places. Strong brands aren’t limited by size, shape or scope and they engage a variety of stakeholders including customers, employees and suppliers. Brands provide choice, earn loyalty, add value and convey change. From ‘business-to-business’, ‘business-to-consumer’ and ‘peer-to-peer’, strong brands are everywhere.

Course Structure

Course focus

Brand positioning and branding mix
Brand communications and digital branding
Brand audit

Key Benefits

  • Develop and build a brand from scratch and from the inside-out
  • Measure the value of the brand, identify its strengths and “loose bricks” and understand strategic models for action
  • Define and analyse appropriate performance metricsImplement successful marketing and communication strategies to help the brand be successful

Who is the course for?

This branding course is ideal for those who want to acquire the skill set to successfully kick-start a career in the marketing and communications field in businesses of all kinds and sizes.

Entry Requirements
Individual Short Courses
Important Information, Terms & Conditions

*This course is planned to run in February, May and September. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.


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LSBF Executive Education:
+44 (0) 20 3435 4644

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