We’ve switched our classes to live online. For more Covid-19 updates, click here

Brand Management

This course will significantly enhance your knowledge of strategic brand management and the role it plays in successfully sustaining a brand. You will gain a thorough knowledge of the techniques and insights needed to plan, create, and maintain a healthy, purpose-led brand. You will also develop an appreciation of leading brands and gain skills and insights to form effective value-driven strategies.

Brand management influences the success of organisations, products, services, politics, people and places. Strong brands aren’t limited by size, shape or scope and they engage a variety of stakeholders including customers, employees and suppliers. Brands provide choice, earn loyalty, add value and convey change. From ‘business-to-business’, ‘business-to-consumer’ and ‘peer-to-peer’, strong brands are everywhere.

Brand Management

Key Facts

  • Module from the Postgraduate Certificate in Marketing
  • Accreditation: BAC-British Accreditation Council & CPD-Continuing Professional Development
  • Duration: 12 weeks | 1 class per week
  • Mode of Study: Live online classes
  • Intake Date: 4th February 2021
  • Tuition Fees: £990

(Flexible payment plans and group discounts available)

Module Contents

  • Brand positioning and branding mix

  • Brand communications and digital branding

  • Brand audit

Brand Management

Key Benefits:

  • Develop and build a brand from scratch 
  • Measure the value of the brand, identify its strengths and “loose bricks” and understand strategic models for action
  • Define and analyse appropriate performance metrics
  • Implement successful marketing and communication strategies to help the brand be successful

Who Is the Course For?

This branding course is ideal for those who want to acquire the skill set to successfully kick-start a career in the marketing and communications field within businesses of all kinds and sizes.

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience

  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

* Please note those with a B1 level of English and relevant proof of further study will be considered.

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.

Click here to see our full range of individual short courses.

*This course is planned to run in February 2021. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.

Meet Our Delegates

Iliyana Stamatova
“What I enjoyed most about the course where that they are very practical, they literally give you an arsenal of tools.’’
Iliyana Stamatova
Advanced certificate in management consulting and project management
Ikechi Okereke
“I decided to study the course because of the benefits it would have on my career, after going through the contents and the modules of the programme, it covered areas that are of interest to me.’’
Ikechi Okereke
Postgraduate certificate in finance
Claire Tiphine
“This course gave me a lot of basic excels, tips and tricks which I think are super useful for other purposes and a lot of real world knowledge"
Claire Tiphine
Advanced financial modelling

Fill out the form below and we will be in touch shortly:

Message us on WhatsApp or contact a programme advisor by calling

LSBF Executive Education:
+44 (0) 20 3435 4644

 

Back to top