Postgraduate Certificate and Diploma in Marketing
The Postgraduate Certificate in Marketing will provide delegates with hands-on practical knowledge and the skills to successfully market services and products. The 12-week programme gives you the chance to choose four courses from a range of six, therefore you will be able to focus on the areas of marketing you are most interested in.
This programme will give you a solid foundation of the main tools and practices of the marketing industry and how to apply them effectively.
Please note: the Postgraduate Certificate in Marketing is an assessed course.
- Accreditation: CPD - Continuing Professional Development
- Postgraduate Certificate: 12 weeks
- Postgraduate Diploma: 26 weeks
- Mode of Study: Live online classes
- Intake Dates: Modules starting from 14 September
- Tuition Fees:
- Postgraduate Certificate: £3,150 (online), £4,500 (on campus)
- Postgraduate Diploma: £4,690 (online), £6,700 (on campus)
Postgraduate Certificate Programme (PGC)
This 12-week programme consists of four elective courses you can choose from the list below.
Postgraduate Diploma Programme (PGD)
This 26-week programme consists of four mandatory courses, two elective courses and an independent major project.
Brand Management (Compulsory for PGD)
This course provides a thorough understanding of brand management and the role a clear strategy plays in the success and sustainability of a brand.
Consumer Behaviour Analysis (Compulsory for PGD)
This course will develop your understanding of the analysis of consumer behaviour, teaching you various theoretical models related to consumer psychology and research data.
Content Marketing and SEO
This course takes a close look at digital content marketing and search engine optimisation, two skills that are increasingly important in the world of marketing.
Data Analytics in Marketing
This course will develop your understanding of marketing analytics and data and the ways in which it is collected, stored, analysed and interpreted in order to affect decision making.
Digital Marketing (Compulsory for PGD)
Offering a complete introduction to digital marketing, this certificate course takes a close look at a variety of practices and techniques involved with the use of online media and digital tools.
Marketing Strategy (Compulsory for PGD)
Gain insight into marketing strategy and competitive advantage. Learn about the latest developments relating to strategic marketing and communication.
With this course, you will gain a vital new skills to help you gain a range of positions in the field of marketing.
- Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
- English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)
* Please note those with a B1 level of English and relevant proof of further study will be considered.
In some cases, 3-month internship options may be available for those who complete the Postgraduate Certificate in Marketing.
All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.
*This course is planned to run in February, May and September. However, it is subject to student demand. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.
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