Business Development Techniques
This programme is aimed at those who require a fundamental understanding of business development techniques and their practical application within business, management, entrepreneurship or leadership fields.
It provides an introduction into various methods for business development ranging from effective communications skills, active listening, advanced business development and sales pitch strategies to essential negotiation rules, stress and performance management.
During this programme, you will be able to put some of these techniques into practice by developing your own business development ‘toolbox’ and enhancing your understanding of the best practices to use.
Key Facts
- Module from the Postgraduate Certificate in Management
- Certified by: CPD-Continuing Professional Development
- Duration: 10 weeks | 1 class per week
- Study mode: On-Campus or Live-online
- Intake Dates: January, May, September 2023 every year
- Tuition Fees: £1,150
(Flexible payment plans and group discounts available)
*The postgraduate programmes do not carry postgraduate level credit points.
Module Contents
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Business development fundamentals – function, skills required and skills audit
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Effective communication skills – communication components, building rapport, active listening techniques, listening blocks, positive body language, Socratic questioning, small talk techniques and assertion techniques
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Executive presence (EP) – 3 C’s of EP, internal and external qualities of EP, benefits of developing EP qualities in the business development field, EP based leadership, essential rules of negotiation in business development and Harvard’s Principled Negotiation Technique
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Advanced business development strategies – ground rules of business development, inoffensive closes, solution vs provocation-based selling, levels of buyer needs, commitment matrix and steps to business growth and sales pitch strategy
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Stress, time and performance management
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Confidence, self-esteem, self-efficacy and motivation
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Developing and using the Salesforce CRM System
Key Benefits:
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Understand the fundamentals of business development and outline basic skills required within this field
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Demonstrate practical application of effective communication skills and assertion techniques
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Develop a solid understanding of Harvard’s Principled Negotiation Technique and highlight essential rules of negotiation within business development
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Examine and critically evaluate different business development techniques and strategies as well as the ground rules which underpin the field
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Outline the best business development best practices via digital media and gain an understanding of the Salesforce Customer Relationship Management System (CRM)
Who Is the Course For?
The programme is ideal for professionals who are in management and leadership positions and who want to have a real impact on their business. The business development course is also useful for those who want to start their own company and become an entrepreneur.
- Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
- English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)
*Please note those with a B1 level of English and relevant proof of further study will be considered.
*This course is planned to run in July, October 2022, January, May, September every year. For more information, speak to one of our advisors on: +44 (0) 20 3435 4644.
Meet Our Delegates
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LSBF Executive Education:
+44 (0) 20 3435 4644