Role: Marketing Manager, Professional Programmes
Location: Central London, Marble Arch
Salary: Disclosed upon application

About us:

Having experienced massive success, LSBF are now one of the world's most respected providers of business education. With offices throughout the UK and internationally, our entrepreneurial culture and innovative approach to business means we are on our way to becoming the number one business and finance school of choice. With many more schools to add to our portfolio soon, including our School of Arts as well as the London School of Fashion and Design, coupled with continued plans for growth into 2012, this is an excellent time to join.

The Role:

An excellent opportunity has arisen for a talented dynamic and career focused Marketing Manager to focus specifically on our professional qualifications in accountancy, finance and marketing; ACCA, CFA, CIMA and CIM. Reporting to the Head of Brand & Marketing, the successful candidate will have full responsibility for creating, implementing, executing and analysing a fully integrated marketing strategy, utilising above and below the line channels, developing social awareness within the market and adding value and input to all online activities, in order to maximise results in this fast moving and highly competitive industry.

You will be expected to be fully involved from a 'hands on' perspective and will also be responsible for managing a team of 3-6, offering support and guidance towards individuals development and progression, ensuring tasks and objectives are set and achieved, and that work load is prioritised effectively.

We are looking for a dynamic and 'out of the box' thinker; a skilled marketer with excellent online experience and a proven leader/manager who is excited at the thought of exceeding expectations.

To be considered for this exciting position you must have excellent market knowledge of professional qualifications within accountancy, finance and marketing (ACCA, CFA, CIMA, CIM) both in the UK and internationally, as well a demonstrable track record of success in previous Marketing positions.

Key Requirements:

• Degree qualified preferably Marketing related subject and/or CIM Qualification/Msc
• Evidence of key achievements and results across the full marketing mix
• Excellent understanding of the professional qualifications education market within the UK and internationally
• Proven experience in online marketing  from a strategic, hands on and analysis perspective, including (but not limited to); banner creation, landing pages, brochure creation, email campaigns, newsletters, email shots, implementing and analyzing both natural search (SEO) and paid search campaigns (PPC) Google remarketing/double click, web site optimisation, and social media
• Proven ability to analyse campaigns in order to make recommendations for improvement
• Evidence of effective people management and leadership
• Marketing exposure within EU and international regions
• Highly developed communication and interpersonal skills, evidence of ability to build key relationships at all levels

Key Responsibilities:

• Develop  “Integrated Marketing Communications Strategy” alongside Head of Brand & Marketing as well as key stakeholders for professional qualifications, this will include targeting on and off-line media and marketing vehicles in order to increase lead generation and revenue to the business
• Implement clear and appropriate KPIs for both the marketing strategy and your team
• Manage and guide the implementation of this strategy with relevant Team Leader and Marketing Executives
• Continuously develop the skills and knowledge of your team
• Work closely with Academics, Head of Brand and Marketing and key stakeholders to develop engaging positioning for current/new programmes within the market place, both in the UK and Internationally
• Work effectively with the wider marketing department, including creative designers, copywriters and other marketing executives and managers to develop creative revenue focused campaigns, and  organisation wide marketing strategies

Apply Now:

If you have the relevant skills required and would like to progress your marketing career within a forward thinking, growing and international organisation, please apply with up to date CV and Cover Letter to recruitment@lsbf.org.uk

Please note: Only applicants shortlisted for interview will be contacted.

LSBF is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.