Course Structure

The BA (Hons) Business Administration (Marketing) consists of a number of modules focusing on this highly specialised area of business. You will study the key aspects of business administration, with a focus on marketing, paying close attention to important concepts such as consumer behaviour, branding and strategy.

In year 2, you will have the opportunity to tailor your degree programme, by selecting elective modules to study, while in the third and final year you will further develop your understanding of marketing by selecting from specific marketing electives; such as E-Marketing, Marketing Principles and Direct Marketing.

Programme Structure

  Duration Modules
Year 1 12 Months
  • Business in Context 1 is now Introduction to Business Economics and Finance Personal and Professional Development is now Introduction to Personal and Professional Practice
  • Business Decision Modelling
  • Business Relationships
  • Information Systems
  • Business Integrations
  • Personal & Professional Development
Year 2 12 Month
  • Global Environment of Business
  • Employability and PDP
  • Managing Operations
  • Marketing Principles

Students then select 2 of the following 3 modules:

  • Finance for Managers
  • Quantitative Business Modelling
  • Human Resources and Organisations
Year 3 12 Months
  • Business Strategy is now Strategy and Decision Making
  • Contemporary Issues in Business Analysis
  • Personal and Professional Development for Business is now Planning Your Career
  • Retailing and Logistics
  • Relationship and Direct Marketing
  • E-Marketing

Learning environment

Each week you will attend approximately 6 hours of lectures, and participate in a combined 9 hours of seminars, tutorials and computer-based classes.

  • 260–280 UCAS tariff points or equivalent international qualifications
  • GCSE Maths: grade C or equivalent
  • English proficiency: PTE 54 (minimum: Listening 51, Reading 51, Speaking 51, Writing 51) or equivalent, IELTS 6.0 (minimum: Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5) or equivalent, TOEFL 87 (minimum: Reading 22, Writing 21, Listening 21, Speaking 23) or equivalent

Students who do not satisfy the academic or English Language requirements can apply for our Foundation Programme or International Foundation Programme to prepare for enrolment on the next available intake.

Next Intakes

  • 15th October 2012

Campus Available

  • London

Duration

  • 3 Years – Full time

Fees

Click here for the latest fees.

Click here for the 2012 Bursaries and Scholarships .

Application

To apply for this programme or for further information call us on:
+ 44 (0) 207 100 1808.
or email us at:
info@lsbf.org.uk

Call us today
 

To speak to an Advisor, call us.

London:
+44 (0) 207 100 1808

Birmingham:
+44 (0) 121 616 3370

Manchester:
+44 (0) 161 713 1777

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