BA (Hons) Business Administration (Marketing)

It is essential that every business understands the needs of its customers, from the design of a product to its advertising and sale - marketing connects a company's customers to its products.

The BA (Hons) Business Administration (Marketing) provides an overview of this key area, and focuses on the creative and increasingly important role of a marketer. You will be introduced to the core departments that each business must have to operate successfully; human resources, accounting, finance, information systems, while all the time placing a strong emphasis on the role that marketing has to play within each of these disciplines.

Marketing touches every aspect of a business, from product development to communications to event management and advertising. This course will give you an understanding of the role of the marketing function within a successful business.

The BA (Hons) Business Administration (Marketing) has been designed by Lancashire Business School and the degree is awarded by the University of Central Lancashire (UCLan).

Learn more about the programme structure, or discover the career opportunities available to you when you graduate.

The BA (Hons) Business Administration (Marketing) can also be combined with a professional qualification, LSBF's unique Graduate Development Programme and a job guarantee* as part of our innovative Undergraduate Trium Programme.

Who is this degree for?

If you want a successful career in the fast-paced and exciting field of marketing, this course will provide you with the opening you need. It will give you the practical skills and strategic understanding to complement your natural creativity and flair in a business environment.

What will you learn?

As well as learning about business fundamentals, you will also study the discipline of marketing in much greater detail. You will examine various types and techniques of marketing, including public relations, advertising, digital and social media.

Case studies will put this theory into context for you, so you will discover the impact that marketing can have on an organisation and can apply what you have learnt to your post-graduation employers.

Why study at LSBF?

This programme at London School of Business & Finance (LSBF) will allow you to work towards success in a forward-thinking, supportive environment; where you can interact with a culturally diverse classroom of future leaders.

Other benefits of this LSBF programme include:

  • Campuses in the heart of London
  • Exceptional work placements at major blue chip companies
  • A regularly reviewed syllabus to reflect the current business world and current trends
  • Small size classes to ensure maximum student support from lecturers
  • Experience e-learning with a free iPad to support you during your academic studies**
  • Job guarantees within six months' of graduation*
  • Opportunity to combine degree with globally recognised professional qualifications such as ACCA, CFA®, CIM and CIMA
  • Life-long career services with access to expert advice and guidance
The Pearson Test of English (PTE) course

For international students wishing to meet the English Language Requirements to extend their student visa, The Pearson Test of English (PTE) course is perfect to improve English language. The course is worth £505 (including tuition and exam fee), however LSBF will cover the full cost if you book your BA with us – don't miss out on this amazing opportunity and find out more here!

  • 260–280 UCAS tariff points or equivalent international qualifications
  • GCSE Maths: grade C or equivalent
  • English proficiency: PTE 54 (minimum: Listening 51, Reading 51, Speaking 51, Writing 51) or equivalent, IELTS 6.0 (minimum: Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5) or equivalent, TOEFL 87 (minimum: Reading 22, Writing 21, Listening 21, Speaking 23) or equivalent

Students who do not satisfy the academic or English Language requirements can apply for our Foundation Programme or International Foundation Programme to prepare for enrolment on the next available intake.

Next Intakes

  • 15th October 2012

Campus Available

  • London

Duration

  • 3 Years – Full time

Fees

Click here for the latest fees.

Click here for the 2012 Bursaries and Scholarships .

Application

To apply for this programme or for further information call us on:
+ 44 (0) 207 100 1808.
or email us at:
info@lsbf.org.uk

Important Information, Terms & Conditions

* T&Cs apply. Some students may not qualify for the Job Guarantee scheme.
** iPad Promotion T&Cs apply. Find out more here.

Call us today
 

To speak to an Advisor, call us.

London:
+44 (0) 207 100 1808

Birmingham:
+44 (0) 121 616 3370

Manchester:
+44 (0) 161 713 1777

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