This course is designed for marketers who are involved in, or interested in developing digital marketing. This is a marketing course that focuses on the digital medium, and will allow participants to manage website development, email & SMS marketing campaigns and online advertising activities.
No technical knowledge is required, just an open mind to the new technologies and methodologies needed for this exciting new marketplace.
Students will learn how to manage the development and day-to-day digital marketing processes, such as search engine optimisation (SEO) and search engine marketing (SEM) with Pay-per-click campaigns. Understanding web analytics and preparing reports for non-technical people is also key to a role in Digital Marketing Management.
